Farmers HelpPoint: Roof

How will you deal with it?
Why let an accident turn you into a nervous wreck? With one call to Farmers HelpPoint, our expert team will deal with the problem quickly and compassionately.
Sanity makes a comeback.

Advertising Agency: Campbell-Ewald, Los Angeles, USA
Executive Creative Director: Bill Ludwig
Creative Director: Debbie Karnowsky
Art Director: Chip Kettering
Copywriter: John Dolab
Agency Producer: Woo Tom
Photographer: Dana Neibert


capton john's picture
capton john
640 pencils

nice ad! i liked it, but there is no relation about hurry or quick service.

Think, Act, Invent.

Think, Act, Invent.

Jet Propulsion Lab's picture
Jet Propulsion Lab
10683 pencils

"... so you can go on living your life as if nothing ever happened."
That's the main proposition of the ad. Not the quick service. A peace of mind. As hackneyed a message as it may be, it's still probably THE single most important selling point this category can tout.

1838 pencils

Good point, but I think that the branch through the windows would be enough to infer that a quick service is provided.

We're going to need more lube.

Mr Hughes's picture
Mr Hughes
386 pencils

These are hopeless.

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