Etch A Sketch: Tattoos

Your cousin does tattoos?
Don't you wish you could erase all your mistakes?

Advertising Agency: Team Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Director: Brandi Keeler
Copywriter: Hannah Smart

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15 comments

Roger Keynes's picture
Roger Keynes
5497 pencils

This is pushing it.

And I like that. :)

Will Think for Salary

feysal's picture
feysal
2120 pencils

cool very cool...

groovy baby!

jasonriahi's picture
jasonriahi
6 pencils

I like it for being witty but it doesn't make me want to buy a child one

Hadrons's picture
Hadrons
5743 pencils

you'll be surprise, it beats all the "i-toy" around - your child will *dig it*

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Roger Keynes's picture
Roger Keynes
5497 pencils

Plus... I think the parents buying this for their kids will get just as much fun out of it! ;)

Will Think for Salary

bate_palmas's picture
bate_palmas
1479 pencils

Yeah - really dig this campaign - nice work!

vote4pedro's picture
vote4pedro
4601 pencils

Funny, but fake.

For those not in the U.S., it's based on a comment made by Mitt Romney's campaign manager. During the presidential primaries, Mitt Romney made all kinds of nutty, far right-wing statements to appeal to the mouth breathers. A reporter asked his manager if he thought his newly adopted extreme views would hurt them in the actual campaign. He responded that campaigns are like etch a sketches. You can just shake them up and start over.

So with that said, I don't see any way that a company would approve a campaign that insults roughly half their customer base.

vote4pedro's picture
vote4pedro
4601 pencils

Funny, but fake.

For those not in the U.S., it's based on a comment made by Mitt Romney's campaign manager. During the presidential primaries, Mitt Romney made all kinds of nutty, far right-wing statements to appeal to the mouth breathers. A reporter asked his manager if he thought his newly adopted extreme views would hurt them in the actual campaign. He responded that campaigns are like etch a sketches. You can just shake them up and start over.

So with that said, I don't see any way that a company would approve a campaign that insults roughly half their customer base.

stevel's picture
stevel
423 pencils

yes. that makes sense. credit mitt romney's 2012 presidential campaign for making the etch-a-sketch famous. that thing really needed a boost to get off the ground.

vote4pedro's picture
vote4pedro
4601 pencils

That's not what I said. Read my comment again and think this time. Then see my reply below if you're still confused.

bate_palmas's picture
bate_palmas
1479 pencils

Hey vote4pedro

I take your point, but dude are you sure this is based on the Romney thing? I dont live there or anything, but it seems to me this is quite universal...no?

vote4pedro's picture
vote4pedro
4601 pencils

The toy itself is universal. And if the campaign were developed in a vacuum, I would say it's universal. Or if this were done in another country,I'd say it's a coincidence. But the comment I'm referring to was played over and over for months and is still talked about. It has become a cultural reference. So anyone living here would make the same connection.

bate_palmas's picture
bate_palmas
1479 pencils

Yeah, when i said universal I meant that everyone everywhere in the world makes mistakes, I wasn't talking about the toy.

What was the comment Mitt made?

kleenex's picture
kleenex
25130 pencils

I like the idea.

TheSmirkingFox's picture
TheSmirkingFox
143 pencils

I really like the idea and the lines are funny. However, I'm not sure it's so good fro a strategic point of view, since people don't buy their kids Esk A Sketch because they're going to make mistakes. They buy them so they can make many different "drawings".

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