Effen Vodka: Stewardess

There's nothing more satisfying than Effen on a plane.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini
Published: April 2010

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Dzsoi's picture
5269 pencils

Okay. Is there any idea hiding here?

Matt Tonkin's picture
Matt Tonkin
168 pencils

The idea is behind the name effen. sound like f-ing, or fucking. Nothing like fucking on a plane.

Dzsoi's picture
5269 pencils

Thx :)

akshaysrikar's picture
420 pencils

hahaha.. funny.

mikeelrapido's picture
1929 pencils

Nice visual and funny text - this is idea...



bobby666's picture
1460 pencils

good photography.

ek kanya's picture
ek kanya
814 pencils

love the photography. cool.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

SAM75's picture
218 pencils

colorful persons in gray scale photos. So what?

Shawali's picture
8393 pencils

A hot stewardess and vodka, what else? So 80's...

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

RSimmonds's picture
68 pencils

Thats why it works...

angieraj's picture
428 pencils

I think the creative director forgot the rest of the idea somewhere...

Cognito Ergo Sum

Adaddicted's picture
3435 pencils

If they had served it to those 19 idiots, would've saved some thousand souls.
P E A C E !


Shadow Ops's picture
Shadow Ops
150 pencils

OK guys...this is what it is. It's hot chicks with innuendo with sweet photography. It's like the sexy Cutty Sark ads from a few years ago that looked great only these have a brand headline that will make college kids giggle. These ads are fine...not awesome not absolutely horrible. Will probably end up on some kids wall somewhere. Better than where most ads end up...in the landfill.

Let's keep advertising fun

andyStock's picture
666 pencils

I think what your missing is the brand name 'Effen' sounds like 'effin', as in effin (f**king) hell. So the tagline is a play on the sentence "There is nothing more satisfying than f**king on a plane".

atb2005's picture
13567 pencils

I think a lot of non native speakers are missing it. Hence, the guy in the other ad has one eyebrow raised! :-) It's all tongue in cheek!

cabracabriola's picture
15 pencils

I did not like.

Pedestrian's picture
480 pencils

And entire campaign built around a pun. No thanks.

art.vs.commerce's picture
566 pencils

too easy

Roger Keynes's picture
Roger Keynes
5498 pencils

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Will Think for Salary

Roger Keynes's picture
Roger Keynes
5498 pencils

It's not the effen campaign's fault.
Who named that effen brand to begin with?

Will Think for Salary

John van de Vorstenbosch's picture
John van de Vor...
216 pencils

I didn't get the joke untill I red the comments. But I'm no native speaker.

How was this recieved/interpreted by consumers?

perromalo's picture
429 pencils

make me want to star drinking... not vodka, obviously

MattShannon's picture
17 pencils

I really like the lighting and post production on all of these images in the series.

Guest's picture

even non-english speakers can read the body language, comeon you dumb mother Effers:


Guest's picture

What? You're out of Effen Vodka!!!! Hahaha. Funny ... but without 'class'.

boogieelephant's picture
3 pencils

my favorite ad. very inviting.

AD-rian's picture
261 pencils

Oooh soundalike pun. Next.

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