Effen Vodka: Bellhop

Everyone enjoys Effen in the penthouse.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini
Published: April 2010


Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

like ..like..like! :) ..and that the guy is cute, adds to the charm! ;)

pkdhut's picture
6 pencils

dunno wat u folks like in this ad, the very fact that effen can be consumed in penthouse kind of degrades those who prefer it somewhere else...

elmo141's picture
32 pencils

looking rather retro...

sush's picture
566 pencils

nice directns


bobby666's picture
1460 pencils

good. communicates the message in light humuor.

ek kanya's picture
ek kanya
814 pencils

nice photography. great art direction.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dreadboy's picture
413 pencils

not everyone has a penthouse. come to think about it, the wide majority doesn't, so is this actually targeting the richer class?

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atb2005's picture
13567 pencils

Penthouse = famous US magazine that includes soft core (?) pornographic pictorials. Effen (as many have already pointed out) = double entendre.
So it's like having "fun" in the penthouse. This has nothing to do with being rich or poor.

Adaddicted's picture
3435 pencils

Not a fan of US print.


atb2005's picture
13567 pencils

Actually US print could be very good. It's just that Ivan is not posting the very best. I've seen some recent print campaigns that were truly outstanding!

ivan's picture

I was going to upload what you sent, but it's so small you can't even read copy.

Ivan Raszl, admin of AotW

angieraj's picture
428 pencils

What a stupid way to convey something so simple.

Exclusivity - Out the window

Execution - Half Hearted

Idea - No originality

And whats with that eyebrow?? looks like he had some for himself! ;)

Cognito Ergo Sum

thedesignaddict's picture
5415 pencils

Great photography. The idea is so-so.

Pedestrian's picture
492 pencils

Oh look, a pun!

Spoonfeederxxx's picture
641 pencils

And a bad one...

Guest's picture

dig his face

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