Effen Vodka: Bellhop

Everyone enjoys Effen in the penthouse.

Advertising Agency: Euro RSCG, Chicago, USA
Creative Director: Blake Ebel
Art Directors: Amanda Butts, Rei Young, Blake Ebel
Copywriter: Elyse Maguire
Photographer: Tony D'Orio
Retoucher: Scott Giannini
Published: April 2010

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16 comments

Shubhra Aggarwal's picture
Shubhra Aggarwal
86 pencils

like ..like..like! :) ..and that the guy is cute, adds to the charm! ;)

pkdhut's picture
pkdhut
6 pencils

dunno wat u folks like in this ad, the very fact that effen can be consumed in penthouse kind of degrades those who prefer it somewhere else...

elmo141's picture
elmo141
32 pencils

looking rather retro...

sush's picture
sush
518 pencils

nice directns

sue

bobby666's picture
bobby666
1460 pencils

good. communicates the message in light humuor.

ek kanya's picture
ek kanya
814 pencils

nice photography. great art direction.

am an advertising junkie | read my flog at http://www.desicreative.com/forum

dreadboy's picture
dreadboy
413 pencils

not everyone has a penthouse. come to think about it, the wide majority doesn't, so is this actually targeting the richer class?

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

atb2005's picture
atb2005
13567 pencils

Penthouse = famous US magazine that includes soft core (?) pornographic pictorials. Effen (as many have already pointed out) = double entendre.
So it's like having "fun" in the penthouse. This has nothing to do with being rich or poor.

Adaddicted's picture
Adaddicted
3435 pencils

Not a fan of US print.

withalltherespects

atb2005's picture
atb2005
13567 pencils

Actually US print could be very good. It's just that Ivan is not posting the very best. I've seen some recent print campaigns that were truly outstanding!

ivan's picture
ivan

I was going to upload what you sent, but it's so small you can't even read copy.

Ivan Raszl, admin of AotW

angieraj's picture
angieraj
428 pencils

What a stupid way to convey something so simple.

Exclusivity - Out the window

Execution - Half Hearted

Idea - No originality

And whats with that eyebrow?? looks like he had some for himself! ;)

Cognito Ergo Sum

thedesignaddict's picture
thedesignaddict
5202 pencils

Great photography. The idea is so-so.

Pedestrian's picture
Pedestrian
438 pencils

Oh look, a pun!

Spoonfeederxxx's picture
Spoonfeederxxx
641 pencils

And a bad one...

Guest's picture
Guest

dig his face

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