Duxiana: Sleeping on a Problem

There’s nothing wrong with sleeping on a problem. Unless the problem is your mattress.
If a good night’s sleep can improve your perspective on life, a bad night’s sleep can downright ruin it. The Dux Bed can help. We have four times as many springs as an average mattress. So you not only sleep better, you sleep longer. Which is good to know. Because we all wrestle with problems from time to time. At least if you have a good night’s sleep, you’ll be more equipped to deal with them. Visit Duxiana.com for details.

Advertising Agency: The Gate Worldwide, New York, USA
Creative Director / Copywriter: David Bernstein
Art Director: Alex Olmsted
Photographer: Miguel Navarro
Published: March 2013

Related videos by Shutterstock

10 comments

morse's picture
morse
15627 pencils

Here I'm loving this dark art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

linneagudmundson's picture
linneagudmundson
281 pencils

True, it's a real night experience, the magic and the feeling of being the only person alive on earth

Forgive the spelling, am swedish..

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

i dont like the copy placement rest is fine

linneagudmundson's picture
linneagudmundson
281 pencils

i'd prefer "Are you sleeping on a problem?" and then in the text one realizes that its the bed that's referred to. why the long talk?

Forgive the spelling, am swedish..

bauer's picture
bauer
124 pencils

A little bit confusing

kleenex's picture
kleenex
26866 pencils

Good set of ads.

Mongoose's picture
Mongoose
4981 pencils

I love them lines - copy is right on point!

Make the logo Bigger and the black, Darker!

CallMeMoyo's picture
CallMeMoyo
8 pencils

The copy is just write... I mean right!

Am just trying to do better than good enough!

CallMeMoyo's picture
CallMeMoyo
8 pencils

The copy is just write... I mean right!

Am just trying to do better than good enough!

OUTSTANDAGE's picture
OUTSTANDAGE
85 pencils

Copy is great

sah dah tay my dammy. (The best copywriter ever whose name is Pootie Tang)

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments