Mystery Flavor

Agency Network: 
September 2008

Print advertisment created by Creative Circus, United States for DumDums, within the category: Confectionery, Snacks.

Advertising Agency: Creative Circus, Atlanta, GA, USA
Art Director: Peter Kehr
Copywriter: Dan Kelly
Photographer: Bobby Prokenpek

Comments (17)

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Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

first 2 votes are 10 for all 3. i wonder who gave those...

oopsie_dum_didly's picture
Activity Score 91


Jason Hanky's picture
Jason Hanky
Activity Score 51

Wow! Napoleon Dynamite really let himself go.

Crisp One's picture
Crisp One
Activity Score 2005


virtualplaydoh's picture
Activity Score 252

This one works stronger than others. Great one off. But I'm sure you know that. Like the thoughts to making the other look like the flavors, but I'm missing something.I wouldn't but if you cut this one and just play up another flavor/photo guy for a third it won't be as good, but it would probably make the other two better.

andre_j's picture
Activity Score 88

those jeans are amazing.

keddy's picture
Activity Score 134

can somebody please explain this campaign?

CGilb09's picture
Activity Score 572

The people are representative of the dum dum flavors. Since this is the "mystery flavor", we have this androgynous person, getting at the mystery of "is it a man, is it a woman?" Not to mention the mystery as to where he/she found those dazzling pants. I really like this one, the other ones not so much.

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A.G. Pennypacker's picture
A.G. Pennypacker
Activity Score 607

I don't think there's any doubt this is a male so the question of gender may be a tiny bit of over thinking. For me the guy himself is a question mark. He's the mystery. You look at that hair, that shirt, those pants and go "What the fu*k?" So in the end these ads are pretty straight forward. The characters are simply representative of the flavors they enjoy. But I do totally agree with you that those sans-the-belt elastiband blue jeans are absolutely fabulous!

CGilb09's picture
Activity Score 572

See, he reminds me dead-on of that old Pat character from SNL. But yeah, you definitely get the "What the f*ck" effect, which is always fun.

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McGrot's picture
Activity Score 89


Davosk's picture
Activity Score 4815

The casting for this one is spot-on. Must say, the jeans are first rate. Where can I get the shirt?

sparky's picture
Activity Score 454

for some reason i really like this. it makes me laugh.
would love to see it campaigned out into other mediumz

sneakyhands's picture
Activity Score 1857

it's pat!

Bye's picture
Activity Score 1464

I see that many people like this. I don't.

feel's picture
Activity Score 168

work for real? sell? i doubt.

crisanto's picture
Activity Score 2

i dont understand this. the campaing only have a good photography.