Duane Reade: Survive

How to survive on an island.

Advertising Agency: DeVito/Verdi, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriters: Deniz Yegen, Kendra Malcolm
Photographer: stock
Published: July 2009

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sirvan's picture
29870 pencils

I don't get how the "germs" headlines are supposed to work, but this one and the A,C,E are okay. Overall though, a pretty flat effort.


"I love some things, and don't love some other things."

Guest's picture


Guest's picture

People seem to have a hard time realizing that the longer you stretch out a campaign, the worse it gets. If they took the best 3 of this group of ads, it might have been mildly respectable. Certainly better than 10 similar ads with boring headlines.

Guest's picture

These are very 80's in the look and copy.

Guest's picture

i don't know what blows more. duane reade or this boring, BORING ugly campaign. ugh

Guest's picture

Good work.

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