Duane Reade: New York City Marathon

New York City Marathon. November 1, 2009.

Advertising Agency: DeVito/Verdi, NYC, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriter: Eric Schutte
Photographer: Robert Ammiratti
Published: September 2009

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10 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

:)

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sirvan's picture
sirvan
29870 pencils

The photography on these is hideous.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

A very nice way to tie themselves to the everyday lives of New Yorkers. I think this is quite a smart campaign.

Misstree's picture
Misstree
425 pencils

I love how simple and clever these are. The art could have been better though. The gravel should have covered the whole ad....Maybe the typo could be with chalk on the road, the pink liquid in the case of the feast ...so on and so forth.

.............................

Not all who wander are lost.

RAM KATE's picture
RAM KATE
765 pencils

I would suggest a Sports shoes on the gravel with the product in it and a water bottle and a stop watch next to it.

RAM KATE

Guest's picture
Guest

what is good about this?!

Guest's picture
Guest

spot on..... a perfect "reason why", a perfect "call to action"......

Memetic's picture
Memetic
150 pencils

Don't get what's good about it? Maybe it's not.

Guest's picture
Guest

Bad art, bad execution, bad concept, bad bad..

Guest's picture
Guest

Nice campaign!

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