Duane Reade: Gazillion

The pole you're holding has a gazillion
germs on it.

Advertising Agency: DeVito/Verdi, USA
Creative Director: Sal DeVito
Art Director: Manny Santos
Copywriters: Zack Menna, Vinny Tulley
Photographer: stock
Published: July 2009

12 comments

Honest Dave's picture
Honest Dave
233 pencils

Good campaign guys. These are print? I wish they were bus shelters or subway posters.

Guest's picture
Guest

These ads specifically are subway car cards. But they were also produced as urban panels, phone kiosks, in-store posters and bus posters.

Guest's picture
Guest

Dave, you're not honest. You're honestly stupid. This campaign is so blah.

Guest's picture
Guest

english copywriting has hit a new low. and i'm from malaysia. sorry guys, don't mean to be rude but where i come from this is only considered average student work. it's not fresh, funny, or witty. and what's with the art direction?

Honest Dave's picture
Honest Dave
233 pencils

If you're from Malaysia then these ads aren't supposed to resonate with you. If you create an ad with copy speaking directly to people from Malaysia you wouldn't expect New Yorkers to be receptive to it and vice versa.

Guest's picture
Guest

I'm from the US and these ads wouldn't resonate with the diarrhea I'm about to have.

Guest's picture
Guest

the message has nothing to do with me being from malaysia. what i was referring to was the fact that this campaign is not even good enough to get me a job interview in my small country.

Guest's picture
Guest

honestly Dave, are the 110 pencils of yours include the ones your CD stuck into your thick skull each time you came up with an "idea"? if so, i would have expected the number to be greater judging from your comments. kudos to you buddy

Guest's picture
Guest

These are completely average lines with below average art direction.
Honest Dave get the stick out of your but.

Guest's picture
Guest

or should we say pencils? all 110 of them. lol

Guest's picture
Guest

Really? Poles have gazillions of germs? Wow. Let me bow before you.

Guest's picture
Guest

bad lines. 80's art direction. bad stock choice.

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