Depend: People Know, Male

People know I own the fastest growing business in town. But no one needs to know about my condition. And thanks to Depend,® they don’t.

Advertising Agency: JWT, NY, USA
Executive Creative Director: Sarah Barclay
Creative Director: Josh Kimer-Purcell
Art Directors: Chad Baker, Anthony Chelette
Copywriter: Humberto Jiron
Producer: Stacey Horn
Photographer: Robert Wilson
Retoucher: JWT Studio
Media Agency: Mindshare
Published: June 2010


morse's picture
16609 pencils

It's ok. Nothing great. Art direction is really dated.

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atb2005's picture
13567 pencils

It's not really that bad. It's just traditional. I think the target audience (baby boomers) would like it.

Shadow Ops's picture
Shadow Ops
150 pencils

This is one of those uncomfortable ads but you have a sympathetic feeling towards those they are targeted towards. They are fine. But shame on JWT for making me feel bad this morning. Thanks a lot!

Let's keep advertising fun

MJStinson77's picture
601 pencils

I agree that the Art Direction is dated, but that it is perfect for the target (Baby Boomers). Highlighting the ability to keep your 'condition' a secret will probably be effective. I know if I was wearing an adult diaper I would constantly be concerned if someone could tell. Age appropriate, target appropriate, good job. | | wordjones

Istiko's picture
165 pencils

this is real advertising for people. Not just for advertising people.
I think this is work

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