Dangerous Dan's: 22% of Ontarians

22% of Ontarians are obese. We can do better.
Dangerous Dan's
Dude, we deliver

Advertising Agency: Tattoo Sound + Music / David & Goliath, USA
Creative Directors: Drew Frohmann, Israel Diaz
Producer: Heather Fletcher
Copywriters: Drew Frohmann, Dave Barber
Art Director: Mike Lonam
Photographer: My Yen Trung
Radio Production: Tattoo Sound + Music

December 2010


thedesignaddict's picture
5403 pencils

The failure of this campaign is that the food looks deliberately horrible.

Tom Megginson's picture
Tom Megginson
548 pencils

Why is this campaign listed as "USA"? As this headline makes obvious, Dangerous Dan's is in Canada (specifically, Toronto).

Billoughsby's picture
5144 pencils

"The failure of this campaign is that the food looks deliberately horrible."

BINGO -- Leftover Heaven

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Duvidl's picture
62 pencils

It is after all for our canadian friends. 22% are obese? looks to me like they'll be running to Dan's long before he can heat up his grill.

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