Costa Sunglasses: Marlin
Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher: Simon Eugster
Published: June 2011
11 comments
Oh! Yeah! so now you can create fishes with your sunglasses!
Take a look at this
http://costadelmar.com/BeOutThere/Scrapbook/
Lol....
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
the concept of this ad is not that shouting................nable to expain its innermeaning...can anyone got it........pls help me im understanding the idea......
In their defence, I'd say that the concept revolves around the "sleek" attribute: sleek glasses, just like a fish. But it's probably something much more basic, like "Me Costa, I help see fish" (pound their chest with fists twice).
Good art. Poor idea.
Sorry, but this kinda sucks.
Great. Just what my poor eyes need. An expensive pair of sunglasses that make me see mechanical fish.
Treat for eyes...
Wearing sunglasses gets me fish? Maybe crabs? Whaaaat?
Nice art