Costa Sunglasses: Marlin

Advertising Agency: McGarrah Jessee, Austin, Texas, USA
Creative Directors: Dave Holloway, James Mikus
Art Director: Tim Cole
Copywriter: Brian Jordan
Illustrator: Doug Carrier
Photographers: Adrian Mueller, Fabrik Studios
Model Maker: Mark Borow / McConnel & Borow, Inc.
Digital retoucher:­ Simon Eugster
Published: June 2011

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pez's picture
1733 pencils

Oh! Yeah! so now you can create fishes with your sunglasses!

atb2005's picture
13567 pencils
MidasTouch's picture
1024 pencils


//usevertising v.s badvertising//
C'est une question de vie ou de mort.

anoldasgupta's picture
85 pencils

the concept of this ad is not that shouting................nable to expain its innermeaning...can anyone got it........pls help me im understanding the idea......

Xela's picture
2 pencils

In their defence, I'd say that the concept revolves around the "sleek" attribute: sleek glasses, just like a fish. But it's probably something much more basic, like "Me Costa, I help see fish" (pound their chest with fists twice).

HellFish's picture
170 pencils

Good art. Poor idea.

Nike Diesel's picture
Nike Diesel
13389 pencils

Sorry, but this kinda sucks.

Ed Rapport's picture
Ed Rapport
724 pencils

Great. Just what my poor eyes need. An expensive pair of sunglasses that make me see mechanical fish.

purshotham's picture
455 pencils

Treat for eyes...

adgoodie's picture
184 pencils

Wearing sunglasses gets me fish? Maybe crabs? Whaaaat?

The Mad Adder's picture
The Mad Adder
212 pencils

Nice art

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