College for Creative Studies: Your brain

Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead. The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's.

Advertising Agency: Team Detroit, Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Directors: Vic Quattrin, Brandi Keeler
Copywriters: Joel Wescott, Maggie Cote
Photographer: Stock

5 comments

whcgonzo's picture
whcgonzo
76 pencils

Student work?

alausa's picture
alausa
1422 pencils

Mr whcgonzo, the layers are there if you can peel them. That's Edvard Munch's Scream.

chihirokiss's picture
chihirokiss
74 pencils

"This is your brain on art." sounds like a copy from an older print ad on drug abuse...

http://ihm2.nlm.nih.gov/MediaManager/srvr?mediafile=/Size3/D1014/a0250...

Gi_bo's picture
Gi_bo
1385 pencils

That's the whole idea of the campaign Chihirokiss

GiBo

tazyboy's picture
tazyboy
777 pencils

kool

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