College for Creative Studies: Hardcore

Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead. The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's.

Advertising Agency: Team Detroit, Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Directors: Vic Quattrin, Brandi Keeler
Copywriters: Joel Wescott, Maggie Cote
Photographer: Stock

January 2013


whcgonzo's picture
76 pencils

I am not even sure what this is supposed to mean.

ivan's picture

This campaign is a spoof of the drug and other public interest campaigns.

jimkuz's picture
410 pencils

bravo - luv it

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