College for Creative Studies: Full on

Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead. The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's.

Advertising Agency: Team Detroit, Detroit, USA
Chief Creative Officer: Toby Barlow
Executive Creative Director: Gary Pascoe
Art Directors: Vic Quattrin, Brandi Keeler
Copywriters: Joel Wescott, Maggie Cote
Photographer: Stock


whcgonzo's picture
76 pencils

Do. Over.

shahidali's picture
4069 pencils

Ha ha's a series that intends to confuse and they declared it in the brief. Well, they succeeded. Didn't they? For the experts, it can be a delight, for the commoners, its a delightful confusion.


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