Advertising Agency: BHW1 Advertising and Design, Spokane, USA
Art Director: Allison Baskerville
Copywriter: Jason Corbin
Illustrator: Thomas Manley
Published: February 2008
I think this idea fits much much better for cancer than paralysis, mental disorders etc.
1. You can't defeat paralysis (etc.), that is not a battle. You have to
deal with that, live the fullest/happiest life possible.
2. The fight against cancer is a real life-and-death situation.
Paralysis (etc.) is usually a constant condition - it doesn't get
better or worse.
It is not Paralysis,it is paralympics. The olympics for all physically challenged or impaired. Will try and get the ads. And they were a lot lot better than this one. Both Art and copy. This ad stinks far away from it being original.
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Comments
Best lines of the series.
...
http://alvinpck.deviantart.com/gallery/
bad art direction! what a shame because the thought of the headline is very nice!
Kick-ass lines on this execution! Love them!
Similar lines for the Nike paralympics. Infact it feels like a total rip-off.
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It comes just like that!
Could you show the original one?
I think this idea fits much much better for cancer than paralysis, mental disorders etc.
1. You can't defeat paralysis (etc.), that is not a battle. You have to
deal with that, live the fullest/happiest life possible.
2. The fight against cancer is a real life-and-death situation.
Paralysis (etc.) is usually a constant condition - it doesn't get
better or worse.
It is not Paralysis,it is paralympics. The olympics for all physically challenged or impaired. Will try and get the ads. And they were a lot lot better than this one. Both Art and copy. This ad stinks far away from it being original.
---
It comes just like that!
I know what paralymic means. Paralysis was just a typical example.
Nice line, art direction doesn't do much for me.
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brandon
www.brandonknowlden.com
interesting, I like it
http://jazarah.net/blog/
How does the art direction let it down? Is it because it's easy to read? There's no need for crazy filters and fonts.