City of Milwaukee Health Department: Knife, 2

So your baby is a knife wielding murder keeping it under the bed until you return? lol

These scare tactics are so extreme it becomes laughable.

That baby looks like it was in a boxing match.

Think it's been roughed up, the image not the baby.

If you can't afford a crib, what happens?

It is a bit much but a simple associative message for parents to remember.

the point is to explain - not to scare especially when you are dealing with first time mothers.

made too scare the hell out of mothers with a lack of confidence and hypochondriac... completely stupid (even if it's a real issue)...
one day, you'll have too put your baby in a protecting bubble for the rest of his life !
honnestly, who hasn't been sleeping with his parents when he was a baby here??? nobody, and nobody died :)

I would agree with the above comments that scaring already petrified mothers is rather cruel and unnecessary.

I only question that there must be a reason why they keep hammering on with this type of ad. Would a stats fact help?

Agree with all the comments. Also, the visual implies that the baby is the source of danger not in danger.

A suffocation metaphor... rather than this super heavy handed thought?

Attractive ad and good work but not so the message. Why the baby has the weapon? isn't him the victim?

wow, bad art work and little sutile