City of Milwaukee Health Department: Knife, 1

Your baby sleeping with you can be just as dangerous.
Babies can die when sleeping in adult beds. Always put your baby to sleep on his back, in a crib. If you can’t afford a crib, call (414) 286-8620.

Advertising Agency: Serve Marketing, Milwaukee, WI, USA
Creative Director: Gary Mueller
Art Director: Mitch Markussen
Copywriter: Jon Krill
Photographer: Brian Malloy
Photo Retouching: Jim McDonald
Account Executive: Matt Larson
Published: November 2011

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chuckieT's picture
680 pencils

I have a great idea for a third execution... asian baby.

andylefty's picture
4533 pencils

I think this works perfectly for parents.

It's the behaviour that needs to change because I do believe this is a real issue.

AliHamze's picture
27 pencils

this is over done...

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