Chocolate Milk: Miranda

Advertising Agency: Deutsch NY, USA
Director: Danny Cinch
Executive Creative Director: Greg DiNoto
Creative Director: Bernie Hogya
Art Director: Meryle Stebel
Copywriter: Brent Weldon
Agency Executive Producer: Joe Calabrese
Agency Producer: Helen O'Neill
Published: March 2012

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9 comments

krautland's picture
krautland
3225 pencils

wow. even with an athlete as awesome as mirinda you managed to create a lame ad.

CuriousPencil's picture
CuriousPencil
4227 pencils

Something about her left hand belongs in photoshopdisasters, and I can't tell if it's the misshapen knee-thing, the missing finger, or the lumpy legflesh. On the copy, "what I need to stay toned", I'd like to hear what that is, because it sounds very much like you're talking about drinkable sit-ups right there, and I don't know where I can buy those.

vote4pedro's picture
vote4pedro
4601 pencils

it's sad to see the milk council going from great to this.

kleenex's picture
kleenex
27722 pencils

both ads are dull.

Hadrons's picture
Hadrons
5743 pencils

well, I like it. It's o.k. you know like the before & after.
I like the little nothing they whisper in the middle of the photograph that suppose to motivate us all.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

CuriousPencil's picture
CuriousPencil
4227 pencils

Almost tempted to use the word 'dissappointed' here; you are an ostensibly observant person: to any student of our craft, especially the art side, take some time to do the following:

Draw a line from the beginning of the capital 'A', until the end of the capital 'E'.
Include the hand.

Crop the picture into a stand-alone box.

Find at least 4 errors in the work here.

CuriousPencil's picture
CuriousPencil
4227 pencils

Hint: THAT IS NOT A FUCKING SIDEWARD SHIN.

Hadrons's picture
Hadrons
5743 pencils

My dear, appreciated, well-regarded colleague. ( I mean it. Really )

I'm glad you took the time to pummel 'em good; to rip the art department a new one, and courteously, send them to the 'Photoshop orthopedic', but at least you kept to your morals (slow-moving targets are to be regarded with pity)

I came to rescue them from your sharp tongue.
You see, I have a high regard for this agency. I had to understand their strategy for producing this campaign.
The fact that they used the word 'after' - was a solid continuation from their (before) 'got milk' campaign.
It's not great, but not bad either for promoting chocolate milk.

So thank you for your well-educated insolence over this digital page - you made me smile,
I'm sure you're preparing me a surprise in the next page as well - so. let me check there.

ta

PS I'm a little line-drawing-challenged.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

Joyceishere's picture
Joyceishere
26 pencils

too forced...creative for creative sake...sorry doesn't work for me

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