Chocolate Milk: Carmelo

Advertising Agency: Deutsch NY, USA
Director: Danny Cinch
Executive Creative Director: Greg DiNoto
Creative Director: Bernie Hogya
Art Director: Meryle Stebel
Copywriter: Brent Weldon
Agency Executive Producer: Joe Calabrese
Agency Producer: Helen O'Neill
Published: March 2012

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9 comments

mertos's picture
mertos
899 pencils

okkay

bate_palmas's picture
bate_palmas
1479 pencils

naaahhhhh

Hadrons's picture
Hadrons
5743 pencils

This one is much better. I like the photograph and the copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

mitali prasad's picture
mitali prasad
408 pencils

my after?? what does it mean?

CuriousPencil's picture
CuriousPencil
4227 pencils

Exactly.

It means nothing. It is the pretence of a flea crawling upon the ant-held crumb stuck to the sock in a sandal passing the recumbent gasp of a wheezing aunt pointing out the nodding head of an honest nephew shrilling "He Is Naked" to his uncle three streets away from the procession-to-happen where everyone knows the Emperor is going to wear Something With A Name, and nobody looks because all they need is their nose because they can smell shit a mile away.

It means nothing, which is Advertising.

Prepare yourself.

Your peers will tell you it is Everything,

Hadrons's picture
Hadrons
5743 pencils

You should write comic books with super-flea (that sock'n'sandal wearing Pulex Irritans - or is it that bass playing Balzary?) as the hero to save the world from bad ads. Those nasty, horrific, not to mention LAME ads.

Not ten thousand dragons could stand up to his rapier wit, his withering gaze, nor his blood-sucking breath. SAVE US Super-Flea! the people plead. SAVE US from brainless copy, from over-retouched imagry, from vacant concept.

Copyright Hadrons 2012

PS - Everything *is* Advertising. So play nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

eins-eins-null's picture
eins-eins-null
867 pencils

in german it means "my anus"

someguy's picture
someguy
643 pencils

Nothing refreshes like a tall glass of milk after rigorous exercise.

mertos's picture
mertos
899 pencils

okkay

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