Children's Healthcare of Atlanta: Suitcases

Apparently, the word's out that we're one of the best children's hospitals in the country.
Thousands of seriously ill and injured kids travel to Atlanta for our exceptional pediatric care. Which isn't surprising since Child magazine ranked us one of the top 3 pediatric hospitals. Plus, many of our specialty centers received top 10 rankings, including Cancer, Cardiac and NICU. To learn more, visit choa.org

Advertising Agency: Three, Atlanta, USA
Creative Directors: Jeff Cole, Brad Ramsey
Art Directors: Thom Volarath, Jeremy Estroff
Copywriter: Brandon Friedman
Photographer: Pat Molnar
Published: 2009

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9 comments

silvi's picture
silvi
4172 pencils

And the creativity?

CrackerJackWorks's picture
CrackerJackWorks
10025 pencils

The idea's there... the execution's not.

Ronniescrewala's picture
Ronniescrewala
3 pencils

where do you think the idea is there????????? :-P

satrianee's picture
satrianee
3748 pencils

I liked this one just because it doesn't torture us emotionally with a sick kid exposure. Thank you!

bad astronaut's picture
bad astronaut
544 pencils

it's a quick read, works for me.

Brain-Art's picture
Brain-Art
1101 pencils

You forgot your Ego-Copy

imagineit's picture
imagineit
552 pencils

I love all the bags- I want them! What's the message again?

jwmu311's picture
jwmu311
12 pencils

It's cute. It works. And that one person up there was right...no sick kids that make you feel sick. Like it.

rolling.stone's picture
rolling.stone
2740 pencils

although not emotionally compelling but OK

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