Children's Healthcare of Atlanta: Suitcases
Apparently, the word's out that we're one of the best children's hospitals in the country.
Thousands of seriously ill and injured kids travel to Atlanta for our exceptional pediatric care. Which isn't surprising since Child magazine ranked us one of the top 3 pediatric hospitals. Plus, many of our specialty centers received top 10 rankings, including Cancer, Cardiac and NICU. To learn more, visit choa.org
Advertising Agency: Three, Atlanta, USA
Creative Directors: Jeff Cole, Brad Ramsey
Art Directors: Thom Volarath, Jeremy Estroff
Copywriter: Brandon Friedman
Photographer: Pat Molnar
Published: 2009
12 Comments
And the creativity?
The idea's there... the execution's not.
where do you think the idea is there????????? :-P
I liked this one just because it doesn't torture us emotionally with a sick kid exposure. Thank you!
it's a quick read, works for me.
You forgot your Ego-Copy
looks like there are lots of kids waiting to be attended to and no one is on duty. nice anyway.
ah...but you can't blame the hospital for that.....most likely it was United Airlines fault for the delay.
I love all the bags- I want them! What's the message again?
It's cute. It works. And that one person up there was right...no sick kids that make you feel sick. Like it.
Yea I definitely agree that it is nice to NOT see sick kids... the luggage does make the point.
Trade Show Giveaways: Because making the right impression to potential clients takes more than just a smile.
although not emotionally compelling but OK
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