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Published/Aired: 
December 2010
12455
Description: 

Print advertisment created by Neiman Group, United States for Chesapeake Bay Foundation, within the category: Public Interest, NGO.

The Eel dined on pesticides before a Striped Bass dined on her before you dined on the Striped Bass.
The Susquehanna runs through you. Protect it. Protect yourself. Dispose of chemicals and pharmaceuticals responsibly. And limit fertilizer use.

Advertising Agency: Neiman Group, Harrisburg, PA, USA
Creative Director: Hutson Kovanda
Art Director: Joe Barry
Copywriter: John Gilbert

Comments (10)

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Highest Rated

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's a sort of "what comes around goes around"

Tbh I think it lacks some visual. Indeed it's nice typography but look how these guys did it:
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_sewage

morse's picture
morse
Activity Score 17830

I like such typographic work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Clearly a great deal of time and care went into this series. Beautiful typography married well with undeniably plausible copy. Love the way the causal link continues in the river-copy too. Work to be proud of, well done.

suresh90's picture
suresh90
Activity Score 620

wow cool typographic art:)

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

It's a sort of "what comes around goes around"

Tbh I think it lacks some visual. Indeed it's nice typography but look how these guys did it:
http://adsoftheworld.com/media/print/surfrider_foundation_brazil_sewage

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Happy New Year Jack; I see you're still playing that game of one-card Snap. You think it 'lacks some visual' - if only that random typography actually made some kind of picture or something... And then you make a forced connection to a picture of sh*t. That's just. No, I made a resolution so I'll just say again: Happy New Year Jack.

dadada's picture
dadada
Activity Score 1720

nice calligraphy work, but i miss the message, reading sentences is painful

Everybody is creative, be yourself.

Sdb's picture
Sdb
Activity Score 1362

Art direction is visually nice but its hard to read the stuff..

Marlus Lau's picture
Marlus Lau
Activity Score 1808

Interesting, but I got confused sometimes to where should my eye go, when I get at the end of a line.

fotdot's picture
fotdot
Activity Score 673

Nice typography.

kleenex's picture
kleenex
Activity Score 48079

Great typography,

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