Chef Boyardee: Carrot Kid
Behold the mythical veggie-loving kid.
He doesn't exist. That's why there's Chef Boyardee, with a full
serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.
Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott