Chef Boyardee: Carrot Kid

Behold the mythical veggie-loving kid.
He doesn't exist. That's why there's Chef Boyardee, with a full
serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
Published: 2010

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16 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Nice. Last three sentences are all that's required for headline/copy.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Paridhi.'s picture
Paridhi.
122 pencils

good campaign...

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Oh I thought it was one of those mega cliche campaigns but the copy makes it worthwhile =)

Lucylu's picture
Lucylu
109 pencils

Yes, I think this is a good ad - love the tag-line!

mikeelrapido's picture
mikeelrapido
1929 pencils

I like this copy..

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Hibon's picture
Hibon
3731 pencils

Good work.

Simple ideas are the best !

Jai Bahal's picture
Jai Bahal
21 pencils

well, i think the art design could have been better.

JAI - Just Another Idiot

silvi's picture
silvi
4172 pencils

"Obviously Delicious. Secretly Nutritious." i like this phrase.

atb2005's picture
atb2005
13567 pencils

Great retouching. Tagline is very cute.

Guest's picture
Guest

love it

m.guney's picture
m.guney
67 pencils

good

wildbore's picture
wildbore
749 pencils

nice copy. good work!

Guest's picture
Guest

Very creative!

Guest's picture
Guest

These are adorable adds and ones that moms love to see!

Guest's picture
Guest

good

velle's picture
velle
1550 pencils

I want some!

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