Chef Boyardee: Broccoli Boy

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott

May 2016


Anonymous Author's picture
Anonymous Author
1541 pencils

Yes. Too much copy though.

Write a wise saying and your name will live forever – Anonymous.

HappyHour's picture
2381 pencils

agreed. get rid of the headlines on all these - the body copy is good enough.

Paridhi.'s picture
122 pencils

i find..this ad, better, than d 2.... its more clear( the copy)..

Guest's picture

very very cute
but old concept

Guest's picture

Love the tagline! Love the concept!

Guest's picture

This picture's my favourite.

Middle copy could be fixed up a bit, but I agree with everyone on the awesome tagline.

Safi27's picture
47 pencils

Me gusta la estética!

Guest's picture

Bad photo.

Guest's picture

what? why? i love it

Dzsoi's picture
7520 pencils

Shouldn't it be "Till then keep the secret"?

Guest's picture

Excelente campaña. En todos los aspectos. La fotografía es perfecta en iluminación, retoque, casting y atrezzo. La gráfica, sencilla y distribuida con criterios de legibilidad y concisión. Pero lo que más impacta es lo bien que se le ha dado la vuelta al concepto y al texto. Un diez.

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