Chef Boyardee: Broccoli Boy
Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.
Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott