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Broccoli Boy

Agency: 
Published/Aired: 
May 2016
14490
Description: 

Print advertisment created by DDB, United States for Chef Boyardee, within the category: Food.

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott

Comments (12)

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Highest Rated

Guest's picture
Guest

very very cute
but old concept

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Yes. Too much copy though.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

HappyHour's picture
HappyHour
Activity Score 2381

agreed. get rid of the headlines on all these - the body copy is good enough.

Paridhi.'s picture
Paridhi.
Activity Score 122

i find..this ad, better, than d 2.... its more clear( the copy)..

Guest's picture
Guest

very very cute
but old concept

Guest's picture
Guest

Love the tagline! Love the concept!

Guest's picture
Guest

This picture's my favourite.

Middle copy could be fixed up a bit, but I agree with everyone on the awesome tagline.

Safi27's picture
Safi27
Activity Score 47

Me gusta la estética!

Guest's picture
Guest

Bad photo.

Guest's picture
Guest

what? why? i love it

Dzsoi's picture
Dzsoi
Activity Score 8508

Shouldn't it be "Till then keep the secret"?

Guest's picture
Guest

Excelente campaña. En todos los aspectos. La fotografía es perfecta en iluminación, retoque, casting y atrezzo. La gráfica, sencilla y distribuida con criterios de legibilidad y concisión. Pero lo que más impacta es lo bien que se le ha dado la vuelta al concepto y al texto. Un diez.

http://www.illapublicitat.com

IGLÚ's picture
IGLÚ
Activity Score 8

La foto es muy buena. El texto tal vez se podría resaltar más pero en general buen anuncio publicitario.

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