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Chef Boyardee: Broccoli Boy

Chef Boyardee: Broccoli Boy
Your rating: None Average: 8.8 (65 votes)

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
Published: 2010

11 Comments

Anonymous Author's picture 1549 pencils
Anonymous Author | Wed, 2010-09-15 22:32

Yes. Too much copy though.

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HappyHour's picture 2420 pencils
HappyHour | Fri, 2010-09-17 13:17

agreed. get rid of the headlines on all these - the body copy is good enough.

Paridhi.'s picture 122 pencils
Paridhi. | Thu, 2010-09-16 00:03

i find..this ad, better, than d 2.... its more clear( the copy)..

Guest's picture
Guest | Thu, 2010-09-16 02:38
6

very very cute
but old concept

Guest's picture
Guest | Thu, 2010-09-16 11:17
8

Love the tagline! Love the concept!

Guest's picture
Guest | Fri, 2010-09-17 03:02

This picture's my favourite.

Middle copy could be fixed up a bit, but I agree with everyone on the awesome tagline.

Safi27's picture 47 pencils
Safi27 | Fri, 2010-09-17 06:40
7

Me gusta la estética!

Guest's picture
Guest | Fri, 2010-09-17 10:43

Bad photo.

Guest's picture
Guest | Fri, 2010-09-17 14:07

what? why? i love it

Dzsoi's picture 4985 pencils
Dzsoi | Tue, 2010-09-21 07:09

Shouldn't it be "Till then keep the secret"?

Guest's picture
Guest | Wed, 2010-09-22 04:09

Excelente campaña. En todos los aspectos. La fotografía es perfecta en iluminación, retoque, casting y atrezzo. La gráfica, sencilla y distribuida con criterios de legibilidad y concisión. Pero lo que más impacta es lo bien que se le ha dado la vuelta al concepto y al texto. Un diez.

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