Chef Boyardee: Broccoli Boy

Until this happens, keep the secret.
Kids may never love veggies this much. But with Chef Boyardee there is a
full serving of vegetables in every bowl. Just don't tell them.
Obviously Delicious. Secretly Nutritious.

Advertising Agency: DDB, San Francisco, USA
Executive Creative Director: Lisa Bennett
Creative Director: Heather Reid
Art Director: Nikki Baker
Copywriter: Travis Parr
Art Buyer: Issy Penaflor
Photographer: Zachary Scott
Published: 2010

11 comments

Anonymous Author's picture
Anonymous Author
1541 pencils

Yes. Too much copy though.

Write a wise saying and your name will live forever – Anonymous.

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HappyHour's picture
HappyHour
2385 pencils

agreed. get rid of the headlines on all these - the body copy is good enough.

Paridhi.'s picture
Paridhi.
122 pencils

i find..this ad, better, than d 2.... its more clear( the copy)..

Guest's picture
Guest

very very cute
but old concept

Guest's picture
Guest

Love the tagline! Love the concept!

Guest's picture
Guest

This picture's my favourite.

Middle copy could be fixed up a bit, but I agree with everyone on the awesome tagline.

Safi27's picture
Safi27
47 pencils

Me gusta la estética!

Guest's picture
Guest

Bad photo.

Guest's picture
Guest

what? why? i love it

Dzsoi's picture
Dzsoi
6312 pencils

Shouldn't it be "Till then keep the secret"?

Guest's picture
Guest

Excelente campaña. En todos los aspectos. La fotografía es perfecta en iluminación, retoque, casting y atrezzo. La gráfica, sencilla y distribuida con criterios de legibilidad y concisión. Pero lo que más impacta es lo bien que se le ha dado la vuelta al concepto y al texto. Un diez.

http://www.illapublicitat.com

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