Commodities to culture.
Designers don’t follow trends. They set them.
There was a time when we started our days with a cup of Joe that cost pennies and was invariably black and acrid. Then one day designers started asking questions. Can coffee change culture? Hoe does the cup affect the sipping experience? What options can we offer? The answers transformed coffee from a 25¢ commodity to a $4 badge of distinction. Now designers are asking questions to transform another product that has become rife with sameness: the MBA.
The Weatherhead School of Management at Case Western Reserve University is spearheading the Managing as Designing concept – the integration of design attitude and skills into its MBA culture and curriculum.
As a designer, you respond to challenges holistically; by sketching alternatives, prototyping ideas and refining the best ideas. The Weatherhead MBA program speaks your language and can help you develop critical skills to complement your creative nature and shape the life of organizations and all they create.
discover Managing as Designing at design.case.edu
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