Case Western Reserve University: Cool

Designers make things cool.
We don’t follow trends. We set them.
Remember when black-rimmed glasses were the exclusive domain of the not-so-hip corporate class? They were a required accessory for pocket protectors and slide rules. Then designers got a hold of them and going geek became eminently chic. Now, as others queue up to get their MFA, we’re changing the way the world sees another corporate-ladder delicacy; the MBA.
The Weatherhead School of Management at Case Western Reserve University is spearheading the Managing as Designing concept – the integration of design attitude and skills into its MBA culture and curriculum.
As a designer, you respond to challenges holistically; by sketching alternatives, prototyping ideas and refining the best ideas. The Weatherhead MBA program speaks your language and can help you develop critical skills to complement your creative nature and shape the life of organizations and the products that they create.
discover Managing as Designing at http://design.case.edu

Advertising Agency: polkadotpeeps, Akron, USA
Creative Director / Copywriter: David Sutula
Art Directors: Lenny Vella
Illustrator: Lenny Vella
Photographer: Phong Nguyen
Published: November 2008

23 comments

Guest's picture
Guest

NADIE VA LEER ESTO... MUY LARGO.. NI EN PEDO.

Guest's picture
Guest

Como?

Guest's picture
Guest

This is realy cool. Simple, elegant, smart. It sells. Good job!

----
www.wymysly.pl

Guest's picture
Guest

glasses in ad looking fancy. John Lennon glasses rounding most better Os.
Smarting ad for this yes!

Guest's picture
Guest

What?

mark3r's picture
mark3r
1940 pencils

hahahahahahahaha!

:::MARK3R:::

Guest's picture
Guest

The black-rimmed glasses concept would have been lost if you used round spectacles.

Guest's picture
Guest

Great copy. Great type treatment. Good job!

krautland's picture
krautland
3225 pencils

nice concept but the headline makes me cringe. THINGS is a word a skilled copywriter never needs to use, it describes something that could have been explained better. I'll give you an example: instead of "designers make things cool" they could have written "designers make cool cool." this may be just my taste but I think by just pushing this headline a little bit they could have made what still is a good ad even better.

Guest's picture
Guest

It's a mistake to categorically declare any particular word off-limits to 'skilled copywriters'. I personally prefer the pedestrian tone of the headline. The alternative headline you offer is good, but it smacks of something we've seen before. I think that this writer grabs attention with the 'unpolished' and plain-spoken vocabulary. I'm of the opinion that if you 'cringed' then that's a reaction - and in a swamp of messages, any reaction is an automatic win.

dsutula's picture
dsutula
29 pencils

Thank you, guest. I try.

krautland's picture
krautland
3225 pencils

you are correct, it is a mistake to categorically rule out a word. I should have phrased that more carefully. alas, cringe was something I did not because of the content but because of the execution. allow me to explain in baseball terminology: I cringed because the hitter smacked the ball way out of left field. he hit it good and it flew and flew but ultimately touched down just a bit shy of the wall. just that last bit more would have gotten it over. I like homeruns and I reacted because I hoped for one.

long story short: I meant well.

Guest's picture
Guest

Horn rimmed glasses are cool. We also brought back bowling shirts and volkswagens!

Guest's picture
Guest

The concept is really cool.

federo's picture
federo
781 pencils

registered commenters: didn´t like it
guest commenters: THEY LOVE IT

conclusion: guest commenters are this people: David Sutula, Phong Nguyen and Lenny Vella

dsutula's picture
dsutula
29 pencils

Hmmm... If I made a comment, my name is on it. Check the IP addresses.

federo's picture
federo
781 pencils

number of dumbass defending the indefensible: just one

(it´s better the comment than the copy)

and listen to me: try drugs. they have all the funny you don´t

mark3r's picture
mark3r
1940 pencils

Bleh.

:::MARK3R:::

Guest's picture
Guest

a bit wordy, but it did draw me in to want to read it.

Guest's picture
Guest

saw this ad in Comm Arts. It is a bit wordy, but the readers of CA (me!) really look at the ads. I read it.

Guest's picture
Guest

This ad was stolen by a company in New Zealand called MADE BY COOL (check out their site at wwwmadebycool.com and then check out made by cool.co.nz)

Guest's picture
Guest

Was this copied from

http://www.madebycool.com/

??????

Guest's picture
Guest

No, made by cool copied it from here.

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