Call One: Gator

Disruption is a certainty so is your ability to deal with it.
Carry on.

Advertising Agency: Sponge, USA
President Chief Creative Officer: Paul Brourman
VP Group Creative Director: Joe Popa
Art Director: Larry Butts, Ricardo Câmara, Maitê Albuquerque
Copywriter: MerryCarole Powers
Producer: Julie Mastalerz
Photographer: Dan Escobar
Group Account Director: Angela Kosniewski
Account Director: Cary Duggan
Account Supervisor: Valerie Maher

August 2010


Jupiter's picture
547 pencils

what's with the tail thing? if ever a croc jumps out of that hole, the last thing out is the tail isn't it...bad photoshop...bad art direction...

commenting just to gather more pencils:-)

suheru's picture
54 pencils

I agree... the tail rocks :D

gold retriever's picture
gold retriever
15 pencils

they could have saved the money for the photoshoot to upgrade to a better version of windows photo paint.

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

I don't really like the concept but that's even Cannes worthy compared to the photoshop ;p

bobby666's picture
1460 pencils

bad execution. sorry guys. things have gone terribly wrong over here.

Billoughsby's picture
5124 pencils

Isn't the oblivious guy on the cell phone used by one insurance company to represent mayhem?

The big ghosted headline might better be "NEVER IN THE MOMENT."

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

ERROR404's picture
770 pencils

??????. welll art is quite ok -.-

aMm's picture
60 pencils

Reallly bad photoshoping....


dthlb72's picture
545 pencils

New York sewage is well known for aligators...

Anonymous Author's picture
Anonymous Author
1541 pencils

Guy looks like he's walking on Escher cobblestones. Keep Calm And Carry On is done to death.

Write a wise saying and your name will live forever – Anonymous.

IRONWORKS's picture
222 pencils

Very bad execution and art direction sucks....

velle's picture
1550 pencils

"disruption is a certainty. so is your ability to deal with it"

i wonder if this is too overconfident?
i understand that when we make ads, we have to sound decisive, but the tone keeps rubbing me the wrong way.
like a salesman who overpromises knowing full well i see through him

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