British Auto Service: Tranny
There are few mechanics who will even touch a British car. Usually owners resort to a dealership servicing their vehicle, which can be costly. British Auto Service is the perfect alternative. They're more affordable than a dealership, sometimes even half the cost. British Auto Service approached us with a challenge to raise awareness to this fact on a low budget. We created these posters and placed them in high, foot traffic areas around Milwaukee. Since the posting of the posters British Auto Service has had an increase of new customers.
Advertising Agency: STIR, Milwaukee, USA
Creative Director: Steve Koeneke
Art Director: Brian Steinseifer
Copywriter: Scott Shalles
Aired: July, 2008
9 Comments
better line
these are just stupid. I'd say every art director in the world has this layout in their book at this point. and the writing is just lame. wankers! get it? it's British! oy.
Excellent line.
The lines are fine. I they could use some punctuation though...
anybody remember the crispin long copy campaign for dockers or whatever. Same ending to the headline.
anybody remember the crispin long copy campaign for dockers or whatever. Same ending to the headline.
i think this one is smarter than the first one.
neil levy
sweet!
Is`wait that came out wrong` really necessary? Especially if one hasnt seen the rest of the campaign?
Reactor