British Auto Service: Queen

There are few mechanics who will even touch a British car. Usually owners resort to a dealership servicing their vehicle, which can be costly. British Auto Service is the perfect alternative. They're more affordable than a dealership, sometimes even half the cost. British Auto Service approached us with a challenge to raise awareness to this fact on a low budget. We created these posters and placed them in high, foot traffic areas around Milwaukee. Since the posting of the posters British Auto Service has had an increase of new customers.

Advertising Agency: STIR, Milwaukee, USA
Creative Director: Steve Koeneke
Art Director: Brian Steinseifer
Copywriter: Steve Koeneke
Aired: July, 2008

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7 comments

Crisp One's picture
Crisp One
2007 pencils

HAHA funny one!

AD1014's picture
AD1014
307 pencils

good lord....

andrej dwin's picture
andrej dwin
939 pencils

now let's inject a bit of reality into this:
is anyone really trying to convince us here that there's a big enough UK car owner's market in Milwaukee to do a multiple executions print campaign?

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simon.gross's picture
simon.gross
541 pencils

they're posters.

AD1014's picture
AD1014
307 pencils

nope. it's awards fodder. and there's really nothing wrong with that, but you'd think they might try a little harder.

ackattak's picture
ackattak
396 pencils

I've got no beefs with this one.

Neil Levy's picture
Neil Levy
314 pencils

not bad. kind of funny. unless g-d turns out not to be a he. then you're going to be in trouble.

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