Brewin Dolphin: Conversation

At Brewin Dolphin we never.
Ever. Ever. Rush. A conversation. With a client.
Because conversation is the way you get to know somebody, and at Brewin Dolphin, getting to know our clients is paramount. When you really understand someone’s circumstances, their specific wants and needs, that’s when you can really help them. We’re independently owned, we have no in-house funds to ‘push’ and our investment managers are free to choose from the whole investment market, as are their clients. Which means your portfolio is tailor-made to suit you as an individual. So we have to get to know you, and sometimes just chatting about nothing is the best way to do that. It’s all part of a simple philosophy that guides everything we do: that the first thing we earn is your trust.

Despite being the largest independent private client investment management company in the UK, Brewin Dolphin has never advertised before. This campaign ran in UK national newspapers throughout November.

Advertising Agency: The Red Brick Road, USA
Creative Director: Justin Tindall
Art Director: Matt Allen
Copywriter: Dean Webb
Photographer: Colin Campbell
Print Production: Terry O'Mahoney
Account Manager: Ric Baldock
Published: November 2009

11 comments

morse's picture
morse
16192 pencils

Very nice art direction.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

tsunamilaw's picture
tsunamilaw
115 pencils

Great and simple art direction with a nice touch!

rpanoop's picture
rpanoop
138 pencils

the copy is really well written. the art is also amazing.

rpanoop's picture
rpanoop
138 pencils

Dean Webb Rocks!!!!!!!

Jaap Grolleman's picture
Jaap Grolleman
7000 pencils

Is that a Guinness?

tantrik_indian's picture
tantrik_indian
953 pencils

Nice to see a well-written long copy ad. Good work.

~~this paranoid survived!~~

Neetish Anand's picture
Neetish Anand
2 pencils

nice idea.

satrianee's picture
satrianee
3748 pencils

we make friends over beer : )

anHiiieeta's picture
anHiiieeta
328 pencils

i love this :)

BrianALucas's picture
BrianALucas
12 pencils

I might be the only person who thinks this but I think that the copywriter missed his mark. The intent seemed good enough...to sound casual while not abandoning professionalism (this is, after all, an ad for invesment mgmt). I think that he pulled off the casual part but the body of the copy is unsophisticated. I think that there is a way to accomplish both but I don't think that was acheived here.

mgriff21's picture
mgriff21
592 pencils

This campaign is okay. Art Direction is interesting.

I'm here doing this, but feel I should be there doing that. But to do that, I have to be doing this. Does this make sense or do I have to explain that?

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