Boy Scouts: Prepared

February 8th, 1910
Dear Editor,
Enclosed is the artwork for our upcoming Boy Scouts of America centennial advertisement. Please place and run in you publication in 100 years.
Sincerely yours,
W.F. Webster
Council President,
Boy Scouts of America

Boy Scouts of America
Celebrating 100 years of Scouting.

Known for their famous "BE PREPARED" motto, the Boys Scouts of America would be just the type of organization to submit their centennial advertisement 100 years in advance. This ad uses history to demonstrate that there's nothing Boy Scouts aren't prepared for, even anniversaries.

Advertising Agency: Martin|Williams, Minneapolis, USA
Executive Creative Director: Tom Moudry
Creative Director: Jeff Tressider
Art Director: Toby Balai
Copywriter: Adam Ridgeway
Photographer: Todd Carlson/Stock

February 2010


xcreativity's picture
2374 pencils

not amazed

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture
5403 pencils

The art direction reminds me a lot of the campaign for the Holocaust Museum done my the Martin Agency many years ago.

The message here is charming, but easily forgettable. Give me a reason to take my kids to be Boy Scouts. This isn't one of them.

kripaakar's picture
522 pencils

interesting ad but lacks memorability

roel_bogers's picture
84 pencils

Nice idea, but it's a bit far fetched and therefore doesn't work.

Sven Gali's picture
Sven Gali
845 pencils

I like it--simple

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