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Prepared

Published/Aired: 
February 2010
Description: 

Known for their famous "BE PREPARED" motto, the Boys Scouts of America would be just the type of organization to submit their centennial advertisement 100 years in advance. This ad uses history to demonstrate that there's nothing Boy Scouts aren't prepared for, even anniversaries.

(LETTER)
February 8th, 1910
Dear Editor,
Enclosed is the artwork for our upcoming Boy Scouts of America centennial advertisement. Please place and run in you publication in 100 years.
Sincerely yours,
W.F. Webster
Council President,
Boy Scouts of America

(ARTWORK)
BE PREPARED.
Boy Scouts of America
Celebrating 100 years of Scouting.

Advertising Agency: Martin|Williams, Minneapolis, USA
Executive Creative Director: Tom Moudry
Creative Director: Jeff Tressider
Art Director: Toby Balai
Copywriter: Adam Ridgeway
Photographer: Todd Carlson/Stock

Comments (5)

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Highest Rated

Sven Gali's picture
Sven Gali
Activity Score 845

I like it--simple

xcreativity's picture
xcreativity
Activity Score 2374

not amazed

=== Looking for concept/art creative to form a team to work in independent advertising projects. ===

Alexandre Brito
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thedesignaddict's picture
thedesignaddict
Activity Score 5403

The art direction reminds me a lot of the campaign for the Holocaust Museum done my the Martin Agency many years ago.

The message here is charming, but easily forgettable. Give me a reason to take my kids to be Boy Scouts. This isn't one of them.

kripaakar's picture
kripaakar
Activity Score 522

interesting ad but lacks memorability

roel_bogers's picture
roel_bogers
Activity Score 84

Nice idea, but it's a bit far fetched and therefore doesn't work.

Sven Gali's picture
Sven Gali
Activity Score 845

I like it--simple

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