Boutique Guitar Exchange: Focus Groups

The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges
Published: November 2010

11 comments

morse's picture
morse
16480 pencils

Good lines.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture
Pedestrian
492 pencils

Why...uh...why aren't these guitars popular with focus groups?

BENDUDE's picture
BENDUDE
4 pencils

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

atb2005's picture
atb2005
13567 pencils

This particular line is a bit lame (the focus groups part). The others are just ok. The images are awesome though.

jackblack's picture
jackblack
2328 pencils

Too addy.

TommyO's picture
TommyO
1866 pencils

Mediocer student work.

Billoughsby's picture
Billoughsby
5091 pencils

This imitates a style (old show prints) without actually fully achieving that style. Something's missing, not fully gelled, like round one noodling. And I dislike the headline.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dean viii's picture
dean viii
1676 pencils

art direction can't help the line.

kleenex's picture
kleenex
32989 pencils

I like them all.

Boxey's picture
Boxey
8885 pencils

The line just leaves you hanging.

Alberto Blackberry's picture
Alberto Blackberry
19 pencils

They tried to be funny but they didn't succeed

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