Boutique Guitar Exchange: Focus Groups

The guitars we sell are popular with lots of groups. Just not focus groups.

Advertising Agency: Sweetspot Agency, San Diego, California USA
Creative Directors: Robert Borges, Brad Copeland
Art Director: Brad Copeland
Copywriter: Robert Borges

November 2010


morse's picture
16987 pencils

Good lines.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Pedestrian's picture
492 pencils

Why...uh...why aren't these guitars popular with focus groups?

BENDUDE's picture
4 pencils

It's a play on how artistic people (in this case, musicians) have a hard time focusing. it makes perfect sense. if you guys dont get the ad then its not meant for you.

atb2005's picture
13561 pencils

This particular line is a bit lame (the focus groups part). The others are just ok. The images are awesome though.

jackblack's picture
2328 pencils

Too addy.

TommyO's picture
1866 pencils

Mediocer student work.

Billoughsby's picture
5124 pencils

This imitates a style (old show prints) without actually fully achieving that style. Something's missing, not fully gelled, like round one noodling. And I dislike the headline.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

dean viii's picture
dean viii
1674 pencils

art direction can't help the line.

kleenex's picture
39072 pencils

I like them all.

Boxey's picture
8881 pencils

The line just leaves you hanging.

Alberto Blackberry's picture
Alberto Blackberry
19 pencils

They tried to be funny but they didn't succeed

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