Boston Breakers: Ticket, 1

It's not a field.
It's common ground.

Advertising Agency: Brand Content, Boston, USA
Creative Director: Tom Kelly
Art Director: Jim Bizier
Copywriter: Tom Kelly
Photographer: Michael Prince
Published: June 2010

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Guest's picture


I think these ads are too melancholy. It looks like the only reason that people go is the reaffirm a relationship bond that is breaking up. Doesn't look like going to a game is about the fun of watching a game or even having a good time. How do these ads make you feel? And by going to a match you are confirming the stereotype. Why is no one actually laughing, smiling, or enjoying themselves? Too deep for soccer.

Guest's picture

The diehard soccer fans don't need a campaign-- it's getting those people that are on the fringe to come that makes the difference. I think this strategy and copy is solid.

Guest's picture

Not your typical sports ads. These rock.

Billoughsby's picture
5091 pencils

Nice A.D., nice photography, nice idea. And I agree with guest that part of the merit of this series is that it is atypical. -- Who needs more ads that do exactly what all the others do in exactly the same way?

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture

copy copy copy nice nice nice... obvious art

Guest's picture

Of course it's obvious, it makes the copy and idea so much more unexpected. It's a perfect marriage of copy and art. Solid strategy as noted above.

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