Second Husband

January 2011

Print advertisment created by Masterminds, United States for Boomtown Casino, within the category: Recreation, Leisure.

Advertising Agency: masterminds / Atlantic City, NJ USA

Creative Director: RT Herwig

Art Director: Chris Holland, JP Blanchet, Jim Garrison
Copywriter: Joe Morano

Photographer: Steve Belkowitz

Comments (13)

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Highest Rated

peterklaus's picture
Activity Score 108

it's a strong campaign.

morse's picture
Activity Score 17660

I have to admit it's a strong campaign even if it's not for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Activity Score 5142

I've heard the term "mom jeans", but never "mom leather vest". Until now.

That's it.

atb2005's picture
Activity Score 13557

That doesn't tell me if you like the campaign or not. I'd like to know.

Billoughsby's picture
Activity Score 5142

Good point.

Although I don't see a thing new in this series, either in the type, the photography or the tenor of the headlines, I think they look sharp generally. The type treatment is smart, though a well-worn style in itself by this time.

I'd give them about a five of ten. That's fair and generous, I think.

That's it.

kleenex's picture
Activity Score 46891

I say the ads works.

pez's picture
Activity Score 1804

Not as good as it pretends to be... feels like i've seen this hundreds times before... however, retouching is good ...

Lazarus's picture
Activity Score 1536

Old joke, but always relevant.

Nike Diesel's picture
Nike Diesel
Activity Score 13630

It works, but nothing special.

rmatthews09's picture
Activity Score 2

Very good, attractive and appealing! ahaha I wonder if have this kind of advertisement as well

Tio Patinhas's picture
Tio Patinhas
Activity Score 98

Not really diging the art, it's ok.

Copy are good in some of them, in others are too much.

Ad or die.

Abhishek Parikh's picture
Abhishek Parikh
Activity Score 568

Old jokes work on people who've not heard it... it doesn't entice me much.

KingArt's picture
Activity Score 49

Is it scan? What is it for?

peterklaus's picture
Activity Score 108

it's a strong campaign.