Boomtown Casino: Second Husband

Advertising Agency: masterminds / Atlantic City, NJ USA

Creative Director: RT Herwig

Art Director: Chris Holland, JP Blanchet, Jim Garrison
Copywriter: Joe Morano

Photographer: Steve Belkowitz
Published: January 2011

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13 comments

morse's picture
morse
15714 pencils

I have to admit it's a strong campaign even if it's not for me.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Billoughsby's picture
Billoughsby
5091 pencils

I've heard the term "mom jeans", but never "mom leather vest". Until now.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

atb2005's picture
atb2005
13567 pencils

That doesn't tell me if you like the campaign or not. I'd like to know.

Billoughsby's picture
Billoughsby
5091 pencils

Good point.

Although I don't see a thing new in this series, either in the type, the photography or the tenor of the headlines, I think they look sharp generally. The type treatment is smart, though a well-worn style in itself by this time.

I'd give them about a five of ten. That's fair and generous, I think.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
27230 pencils

I say the ads works.

pez's picture
pez
1723 pencils

Not as good as it pretends to be... feels like i've seen this hundreds times before... however, retouching is good ...

Lazarus's picture
Lazarus
1502 pencils

Old joke, but always relevant.

Nike Diesel's picture
Nike Diesel
13339 pencils

It works, but nothing special.

rmatthews09's picture
rmatthews09
2 pencils

Very good, attractive and appealing! ahaha I wonder if sports.williamhill.com have this kind of advertisement as well

Tio Patinhas's picture
Tio Patinhas
98 pencils

Not really diging the art, it's ok.

Copy are good in some of them, in others are too much.

Ad or die.

Abhishek Parikh's picture
Abhishek Parikh
566 pencils

Old jokes work on people who've not heard it... it doesn't entice me much.

KingArt's picture
KingArt
49 pencils

Is it scan? What is it for?

peterklaus's picture
peterklaus
108 pencils

it's a strong campaign.

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