Baxter Infusor: Surgeon

Expert ease
Post-op antibiotics on time, always. The Baxter Infusor® provides 24 hour continuous antibiotic delivery to protect your work. Your expertise and our efficient delivery. To experience our expert ease call 1300 302 409.

Advertising Agency: GHG, Sydney, Australia
Creative Director: Tim Brierely
Art Director: Daragh Ledwidge
Copywriters: Daragh Ledwidge, Catherine James
Illustrators: Toby and Pete
Photographer: Gary Sheppard
Published: April 2011

Related videos by Shutterstock

7 comments

ace85le's picture
ace85le
3939 pencils

The visual doesn't say on time, and doesn't say 24 hours, which is their biggest USP here. If you have something good, SHOUT it out people.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

morse's picture
morse
15028 pencils

Not good enough. Sorry

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

The Ad Man's picture
The Ad Man
15 pencils

I disagree ace85le. To me the flow of the devise in this visual screams constant delivery. Yes they could have put a star burst with 24hrs in it but you would only known about the 24hr delivery if you noticed the copy. So it worked. Morse, did you work in advertising and then join the priesthood?

The Ad Man likes this for these reasons

1. It's clean, clear and simple.
2. Nice combination of photography and illustration.
3. Clever headline.
4. Puts the target market in the ad without cheese.
5. Makes you want to read the copy.
6. Clever art direction.
7. Has an international pharma feel to it.
8. I just like it.

ace85le's picture
ace85le
3939 pencils

Haha why are you going around being so defensive? If you disagree, disagree. But don't go around and leave personal, disrespectful remarks. We're just here to comment professionally.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

The Ad Man's picture
The Ad Man
15 pencils

Ok I will give you a second chance. Be nice see the cool side of the work.

ace85le's picture
ace85le
3939 pencils

Pls take that elsewhere.

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

Glut's picture
Glut
3947 pencils

done done

Post new comment

We highly appreciate your comments. When commenting please acknowledge the following guidelines: Be respectful and helpful. Do not spam or link drop.
Log in or register to post comments