Battleship New Jersey: Dentist

Armed With Courage, Honor and Novacaine.
Meet the heroes behind the heroes. Enlist in the City at Sea Tour.

Advertising Agency: Masterminds, Atlantic City, USA
Associate Creative Director / Art Director: RT Herwig
Art Director: Chris Holland
Copywriter: Pragati Mulani
Illustrator: Chris Holland
Photographer: Michael Spain-Smith
Published: September 2009

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6 comments

Guest's picture
Guest

killer campaign guys. Lovin it. Love the feel of the artwork and the lines. Not expected.

Guest's picture
Guest

They seem to be reinforcing the gay navy stereotype, eh?

Guest's picture
Guest

I was digging around and looking at some of the actual posters from those times and man.... there was always those cases of that shirtless, sweaty sailor firing a gun, or loading a gun, or whatever in those posters. They didn't look at these kinds of posters the way we would now and label them. I think what these guys did here was great. I think someone compared these to a fashion ad on one of the other ads. Which I think is just brilliant. Cause I can see that. Great subtle art direction cue. IMHO that is the added contemporary touch that brings it into the 21st century without going over the top like most people would have design wise. Again, IMHO. Great job.

Guest's picture
Guest

Yeah we've all seen the shots of the heroic guys with the guns and the pilots in scarves. This is a very interesting take on the lesser highlighted jobs and makes them the heroes. Interesting.

Guest's picture
Guest

Novocaine is misspelled?

Guest's picture
Guest

is that peter north??

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