Battleship New Jersey: Barber

Some use guns. I let my shears do the talking.
Meet the heroes behind the heroes. Enlist in the City at Sea Tour.

Advertising Agency: Masterminds, Atlantic City, USA
Associate Creative Director / Art Director: RT Herwig
Art Director: Chris Holland
Copywriter: Pragati Mulani
Illustrator: Chris Holland
Photographer: Michael Spain-Smith
Published: September 2009

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14 comments

A stranger abroad's picture
A stranger abroad
427 pencils

The art direction is lovely, but - personally - I find the headlines less than compelling.

While it may seem like a novel and worthy idea to feature the 'unsung heroes' of the New Jersey, I am probably not the only one who thinks that the guns and fighting history of the ship are inherently more exciting than the fact the ship had a barber. Despite the art direction and the location, I still don't find a haircut interesting.

Guest's picture
Guest

how come they used Eric Bana?

Klidesign's picture
Klidesign
209 pencils

Not so sure about the concept...I do like the aesthetics of it though.
First time I saw it, it reminded me of an ad for Jean Paul Gaultier.

tirthomitro's picture
tirthomitro
2696 pencils

some kickass art here!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture
Guest

Cool posters. I like the idea.

Guest's picture
Guest

Kick ass art. Really digging it. Kudos. Love that they didn't go the expected route and highlight the same old elements we usually see in these kinds of naval ads: pilots, men on the guns, etc. These guys smartly went in the other direction and give us a concept that showcases the other sailors and makes them the hero. Very interesting. I'm a fan. Great work.

Guest's picture
Guest

Love this stuff. Great design and illustration work on display here. Truly unexpected concept.

mpared's picture
mpared
562 pencils

i like its vintage look/feel .... this campaign take us back to a more pleasant time ...

Guest's picture
Guest

What I really like about these ads is the look and feel of all of it. Illustration. Art Direction. Words. Contemporary Hollister meets vintage World War II. Brilliant play folks.

kgeiger's picture
kgeiger
6839 pencils

Some clarification please. What exactly is being advertised here?

Guest's picture
Guest

Visits to the battleship. It is now a floating museum and tourist attraction.

http://www.battleshipnewjersey.org/visit/

I seem to remember some great campaigns for this in the past. I just don't think this one is quite up to it, despite the art direction.

kgeiger's picture
kgeiger
6839 pencils

Ahhh... Thanks. In hindsight it seems I should have been able to deduce that myself.

just write's picture
just write
653 pencils

Kickass art no doubt.... What exactly is being advertised here?

Dev Kumar's picture
Dev Kumar
834 pencils

Interesting approach and well written copy in relation to that.

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