Battleship New Jersey: Barber
Some use guns. I let my shears do the talking.
Meet the heroes behind the heroes. Enlist in the City at Sea Tour.
Advertising Agency: Masterminds, Atlantic City, USA
Associate Creative Director / Art Director: RT Herwig
Art Director: Chris Holland
Copywriter: Pragati Mulani
Illustrator: Chris Holland
Photographer: Michael Spain-Smith
Published: September 2009
14 Comments
The art direction is lovely, but - personally - I find the headlines less than compelling.
While it may seem like a novel and worthy idea to feature the 'unsung heroes' of the New Jersey, I am probably not the only one who thinks that the guns and fighting history of the ship are inherently more exciting than the fact the ship had a barber. Despite the art direction and the location, I still don't find a haircut interesting.
how come they used Eric Bana?
Not so sure about the concept...I do like the aesthetics of it though.
First time I saw it, it reminded me of an ad for Jean Paul Gaultier.
some kickass art here!
they showed me a picture & i laughed
dignity has never been photographed
Cool posters. I like the idea.
Kick ass art. Really digging it. Kudos. Love that they didn't go the expected route and highlight the same old elements we usually see in these kinds of naval ads: pilots, men on the guns, etc. These guys smartly went in the other direction and give us a concept that showcases the other sailors and makes them the hero. Very interesting. I'm a fan. Great work.
Love this stuff. Great design and illustration work on display here. Truly unexpected concept.
i like its vintage look/feel .... this campaign take us back to a more pleasant time ...
www.thecuriousbrain.com
What I really like about these ads is the look and feel of all of it. Illustration. Art Direction. Words. Contemporary Hollister meets vintage World War II. Brilliant play folks.
Some clarification please. What exactly is being advertised here?
Visits to the battleship. It is now a floating museum and tourist attraction.
http://www.battleshipnewjersey.org/visit/
I seem to remember some great campaigns for this in the past. I just don't think this one is quite up to it, despite the art direction.
Ahhh... Thanks. In hindsight it seems I should have been able to deduce that myself.
Kickass art no doubt.... What exactly is being advertised here?
Interesting approach and well written copy in relation to that.