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12 comments

philippertl's picture
philippertl
656 pencils

I find those disguisting actually.
Bad art direction and the meat looks rooten, ...

sloppy4's picture
sloppy4
1496 pencils

a meat party. is that like a sausage factory?

scarfinati's picture
scarfinati
830 pencils

Yeah what’s a meat party?

In no way is this appetizing or product desirable

monicamexico's picture
monicamexico
830 pencils

That meat looks really gross.

TrainRunner's picture
TrainRunner
225 pencils

student work?

ackattak's picture
ackattak
396 pencils

Yea, I was just thinking that. Either it's student work or the agency is shamefully aware of how crappy these ads are and doesn't want its name attached to them!

Neil Levy's picture
Neil Levy
314 pencils

instead of destroying these, let's all assume this is student work (or at least someone fairly new to advertising) so maybe there's a way we can help them.

my first though is maybe there are too many fonts going on. the ones you have could look a little more integrated. the picture of the guy isn't helping in the other ad. it feels maybe a little amateur. shooting food is hard. it always looks like shit. especially meat. so if they are spec and you don't have a budget for real photography maybe make these line driven only.

i also wonder if you need a call to action. where is the store? is there a website. these are basic things but they will help make this ad (and pretty much anyone you do) more legitimate. you can say it's pure branding but bar-b-que's galore is in a category that doesn't do a ton of it that i'm aware of. i'm really not entirely certain who their competitors are.

i don't know if anything i've said helps, but at any rate, keep trying. the lines aren't terrible and art direction takes a long, long time to get good at so don't feel discouraged if people write mean things. they go through the same issues you do. don't die on your sword for these, but live to fight another day and keep making more ads.

XL's picture
XL
214 pencils

Well done, Neil. It's always a shame to see student work get blasted on this site as though no one has ever done student work themselves. We all gotta learn some how.

As for the work, I think this line really works quite well. I do not get the same vibe from the others, so I'd keep working on those. And I have to agree that meat does not photograph well, so I would skip right over that part and just let these live on the headlines.

It's a very nice start. Keep working and don't be afraid to try completely different avenues. You never know where it might take you.

NatalieM's picture
NatalieM
1687 pencils

Agreed. The meat photo may be unnecessary. Everyone has their own mental image of meat. Just let the copy feed the imagination. Good point.

NatalieM's picture
NatalieM
1687 pencils

I think is a great idea. The photography needs some help, but overall the piece is beginning to have a real sense of attitude. Turn it up!

Frits Harkema's picture
Frits Harkema
713 pencils

An Old Meat Party! Great! Count me in.

adgirl_USA's picture
adgirl_USA
9 pencils

Barbeques Galore is a one stop shop for all things grilling. I like the meat mentality that are in these ads. They are raw and gritty and meaty. Seems like that is what the CW and the AD was going after...raw and gritty and not some pretty product shot of a gleaming grill.

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