Apple Beer: Tree

Apple Beer. The soft drink made from
real apples.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Executive Creative Director: Dave Newbold
Published: October 2008


Shaka_Zulu's picture
116 pencils

This is a great idea and pretty demostrative, however... advertising has gone passed this point... you guys are a few years late. Nice try though.

Now... inspire me!

Sick-of-adS's picture
250 pencils

I believe the people of AotW are few years late for posting such ad... waste of space and time..

liar's picture
386 pencils

Ivan, I'm going to borrow this space to ask a question. At the credits, if it is without 'Published' mentioned, can we assume that the ad is a scam ad?

Crisp One's picture
Crisp One
2007 pencils

I think you guys are playing too much on the apple side of the play on words, keep going, the world is littered with beer and apple visual metaphors.

izmild's picture
770 pencils

The idea is usual and has done before. But the communication is good. Nice anyway!

Guest commenter's picture
Guest commenter

good idea, good visuel, just the baseline is easy !

germamil's picture
28 pencils

No.It's very banal

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Guest commenter

oh boy. first thought guys.

sir_ji's picture

very old idea....look parle's mango bite tvc

iT-iS-i's picture
1721 pencils

Have to agree, its bang on but also way off in terms of freshness and appeal.

Choose your words wisely or I'll stab you with a point of view.

:: Put your ears against the ground so i can walk over what you heard::

john doe's picture
john doe
1571 pencils


ZZbottom's picture
111 pencils

this is the dullest of 3. good campaign however.


Guest commenter's picture
Guest commenter

this is the weakest of the lot. Could've put the bottle on William Tell's head maybe/Isaac Newton.

manugon's picture
146 pencils

Or maybe a picture of Steve Jobs drunk, with the slogan “Drink different”.

STRTLRS's picture
1607 pencils

Isn't this the same thing Tropicana does with their orange juice? Old idea, tired visulas.

I think, therefore... yeah.

Guest commenter's picture
Guest commenter

Like it

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Guest commenter

Nice photo Nice idea

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Guest commenter

wow? really?

RITALIN's picture
91 pencils

So nineties!!

Digital Integration Director of McCann Santiago

Roger Daly's picture
Roger Daly
359 pencils

It's 2.10pm.
Your Mum's will be here to pick you up soon.
Is this a Mormon ad agency?
Because, seriously...

germamil's picture
28 pencils


takyuz's picture
120 pencils

student work

manugon's picture
146 pencils

I think the bottle's design and the horrible label contribute a lot to the ad's “old school” look.

Ramezani's picture
315 pencils

This idea was used by nordpol hamburg for coca cola " The spirit of georgia"

xanxa's picture
8 pencils

la de siempre!!! por expresar que es super natural.juaaa

publicis banda's picture
publicis banda

very same to a oriental insuarnace ad in india lst year where they showd a policy hangiung from tree to show insuarnace for kashmiri apples.

You guys are late than India.

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miles's picture
306 pencils

very old idea, mirinda 2003 concept.

raw tuna's picture
raw tuna
841 pencils

Good visual, but ever so boring.

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