Apple Beer: Pie

Apple Beer. The soft drink made from
real apples.

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Photographer: Chad Hurst
Executive Creative Director: Dave Newbold

October 2008


izmild's picture
770 pencils

I like it. very natural. Good art good appetite.

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good idea, good visuel, just the baseline is easy !

pistachio's picture
9 pencils

bad bad bad

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Disco Munky's picture
Disco Munky
3890 pencils

That looks like a penis in the pie.....

Why does it look like a penis in the pie?

Why do I want to eat the whole pie and let it jiz on my tits?

I'm having a sudden surge of violet sexual urges.

This is why I love advertising.

"stay low, move fast"

Doin' it for the points

losvanvan's picture

Muy malo. 1 idea.

STRTLRS's picture
1601 pencils

This does no justice to the product, very bad IMHO.

I think, therefore... yeah.

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Love it

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Love this one

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Overall I like the campaign's picture
1021 pencils

it's little to old school...for me

scarfinati's picture
843 pencils

This is the first idea you think of. Its not smart.

Besides how would i know its a beer bottle and not say a new kind of soda?

manugon's picture
146 pencils

Yeah, it looks like that Coke logo. The red round one with the bottle silhouette inside

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Beer? apples?.. a pie?!.. C'mon, you must be kiddin

Mezooo's picture
174 pencils

I guess it's a new product, isn't it?

It's not really clever to promote a new product without showing how it looks like.

I can't see how the bottle looks, so i can't recognize it, when i see it in a shop.
The same in the "caramel" ad... I think it just doesn't work...
(maybe better photoshopping with a recognizable badge implemented on the pie/the caramel)

the one with the tree is ok... at least the customers can see the bottle.

Whitefang's picture
509 pencils

good....if it was 1985.

PaMcHugh's picture
42 pencils

It is a nice idea, however when I looked at it I thought it was a clever coke advertisement.

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