Apple Beer: Intervention

Drink every night without worrying about your friends staging an intervention.
The non-alcoholic apple beverage Apple Beer

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Dave Newbold, Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Ryan Anderson
Photographer: Stock
Published: September 2010

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22 comments

Guest's picture
Guest

I love the ads.

AdsofChina's picture
AdsofChina
99 pencils

Apple Beer? is that not cider?

or if it's not alcholic...apple juice???

nice ads though.

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

These are really well done and Apple Beer is absolutely delicious. Nice job Richter :)

Anonymous Author's picture
Anonymous Author
1541 pencils

Looks good; tastes like carbonated juice.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

like the copies hate ad

Billoughsby's picture
Billoughsby
5091 pencils

Amazing work.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Guest's picture
Guest

Great playful, little set.
Smart Comms Strat, too.

Hibon's picture
Hibon
3731 pencils

Hummmm, apple juice .... this looks like the "posters ads" on my train station village museum.

Simple ideas are the best !

Guest's picture
Guest

Super copy, super art, super campaign!

Guest's picture
Guest

This feels like a scam ad - or at least an ad they just did and gave to the client for free. An exploration of their website reveals that this is probably not a client with money for an ad agency to produce a poster/print campaign. And the logo isn't present anywhere on the ad. The agency omitted the logo clearly b/c it didn't fit w/ the art direction. http://www.applebeer.com/

Billoughsby's picture
Billoughsby
5091 pencils

I'm only guessing here, too, but I think it likely that the website was farmed out to a cheap-jack $100-per-page jobber, and is not necessarily where this brand is or wants to be. It wouldn't be the first time. And websites produced that way never ever wag the creative.

Here are some of their real ads from before...

http://bookofsume.blogspot.com/2008/01/apple-beer-poster-campaign.html

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Kamikaze777's picture
Kamikaze777
119 pencils

nice

keithstoeckeler's picture
keithstoeckeler
425 pencils

Best one of the group. Really nice concept and execution on the brick wall. Really enjoyed the look of the entire campaign.

Guest's picture
Guest

Nice technique. It was nice the first time I saw it too:

http://www.typecastcreative.co.uk/2010/08/wish-id-done-that-anchor-but...

Guest's picture
Guest

Getting old Richter 7. Decent lines, but the first "vintage & distressed" campaign you guys did was a hell of a lot better. These are staring to get yawn.

fotdot's picture
fotdot
673 pencils

I love apple things.

Guest's picture
Guest

These are really well done. Very nice.

Guest's picture
Guest

Really nice stuff.

Guest's picture
Guest

Incredible looking campaign.

Qwerty's picture
Qwerty
96 pencils

Nice work. I agree with Billoughsby on all accounts.

Guest's picture
Guest

Wish I'd done these :)

Guest's picture
Guest

fantastic

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