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Intervention

Agency: 
Published/Aired: 
September 2010
Description: 

Print advertisment created by Richter7, United States for Apple Beer, within the category: Alcoholic Drinks.

Drink every night without worrying about your friends staging an intervention.
The non-alcoholic apple beverage Apple Beer

Advertising Agency: Richter7, Salt Lake City, USA
Creative Directors: Dave Newbold, Gary Sume, Ryan Anderson
Art Director: Ryan Anderson
Copywriter: Gary Sume
Illustrator: Ryan Anderson
Photographer: Stock

Comments (22)

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Highest Rated

Guest's picture
Guest

fantastic

Guest's picture
Guest

I love the ads.

AdsofChina's picture
AdsofChina
Activity Score 99

Apple Beer? is that not cider?

or if it's not alcholic...apple juice???

nice ads though.

Ads of China // 中国广告
http://adsofchina.wordpress.com

Guest's picture
Guest

These are really well done and Apple Beer is absolutely delicious. Nice job Richter :)

Anonymous Author's picture
Anonymous Author
Activity Score 1541

Looks good; tastes like carbonated juice.

Write a wise saying and your name will live forever – Anonymous.

http://www.anonymousauthor.co.nz
www.twitter.com/@anonauth

Guest's picture
Guest

like the copies hate ad

Billoughsby's picture
Billoughsby
Activity Score 5142

Amazing work.

That's it.

Guest's picture
Guest

Great playful, little set.
Smart Comms Strat, too.

Hibon's picture
Hibon
Activity Score 3736

Hummmm, apple juice .... this looks like the "posters ads" on my train station village museum.

Simple ideas are the best !

Guest's picture
Guest

Super copy, super art, super campaign!

Guest's picture
Guest

This feels like a scam ad - or at least an ad they just did and gave to the client for free. An exploration of their website reveals that this is probably not a client with money for an ad agency to produce a poster/print campaign. And the logo isn't present anywhere on the ad. The agency omitted the logo clearly b/c it didn't fit w/ the art direction. http://www.applebeer.com/

Billoughsby's picture
Billoughsby
Activity Score 5142

I'm only guessing here, too, but I think it likely that the website was farmed out to a cheap-jack $100-per-page jobber, and is not necessarily where this brand is or wants to be. It wouldn't be the first time. And websites produced that way never ever wag the creative.

Here are some of their real ads from before...

http://bookofsume.blogspot.com/2008/01/apple-beer-poster-campaign.html

That's it.

Kamikaze777's picture
Kamikaze777
Activity Score 119

nice

keithstoeckeler's picture
keithstoeckeler
Activity Score 425

Best one of the group. Really nice concept and execution on the brick wall. Really enjoyed the look of the entire campaign.

Guest's picture
Guest

Nice technique. It was nice the first time I saw it too:

http://www.typecastcreative.co.uk/2010/08/wish-id-done-that-anchor-but...

Guest's picture
Guest

Getting old Richter 7. Decent lines, but the first "vintage & distressed" campaign you guys did was a hell of a lot better. These are staring to get yawn.

fotdot's picture
fotdot
Activity Score 673

I love apple things.

Guest's picture
Guest

These are really well done. Very nice.

Guest's picture
Guest

Really nice stuff.

Guest's picture
Guest

Incredible looking campaign.

Qwerty's picture
Qwerty
Activity Score 96

Nice work. I agree with Billoughsby on all accounts.

Guest's picture
Guest

Wish I'd done these :)

Guest's picture
Guest

fantastic

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