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Fuksmler

Agency: 
Published/Aired: 
February 2012
Description: 

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

Comments (7)

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Highest Rated

torontose's picture
torontose
Activity Score 393

nice

Akshaya Singh's picture
Akshaya Singh
Activity Score 162

Love this campaign .... and I support the issue wholeheartedly!

Amateur for life!

Ordozgoiti's picture
Ordozgoiti
Activity Score 235

Grammar nerds of the world unite!

vlads's picture
vlads
Activity Score 539

i see a lack of good art in this resource also with the concept.

Tom Megginson's picture
Tom Megginson
Activity Score 548

I think you need their help. ;)

MicheleVirgilio's picture
MicheleVirgilio
Activity Score 2617

very nice for me

krazy's picture
krazy
Activity Score 153

Creative!

torontose's picture
torontose
Activity Score 393

nice

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