Americans for Grammar: Fuksmler

The objective of this project was to create a movement for all Americans to stand up and take control of (and call out) a growing problem: Poor grammar. We see it everyday: In Facebook posts, in emails, memos…and graffiti tags on the street. The print ads drive to a blog where people can post their own found mis-tags, as well as donate money to an urban language and grammar school. We used grammatically incorrect graffiti as our example in print ads because they are the most visible example out in public. The print ads drive to a blog, Americans for Grammar.org, that is a growing collective of misspelled and grammatically incorrect tags around the country that encourages Americans that find misspellings and post pictures themselves.

Advertising Agency: Y&R Chicago, Chicago, USA
Chief Creative Officer: Bob Winter
Associate Creative Directors: Evan Thompson, Richard Fischer
Copywriter: Evan Thompson
Art Director: Richard Fischer
Director of Innovation: Matt Witt

Related videos by Shutterstock

7 comments

Akshaya Singh's picture
Akshaya Singh
162 pencils

Love this campaign .... and I support the issue wholeheartedly!

Amateur for life!

Ordozgoiti's picture
Ordozgoiti
235 pencils

Grammar nerds of the world unite!

vlads's picture
vlads
541 pencils

i see a lack of good art in this resource also with the concept.

Tom Megginson's picture
Tom Megginson
352 pencils

I think you need their help. ;)

MicheleVirgilio's picture
MicheleVirgilio
2617 pencils

very nice for me

krazy's picture
krazy
153 pencils

Creative!

torontose's picture
torontose
393 pencils

nice

Log in or register to post comments