Boy Bands

December 2012
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The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

It makes all music sound incredible. Even boy bands.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane

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my mind bursts's picture
my mind bursts
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Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?