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Boy Bands

Agency: 
Published/Aired: 
December 2012
Description: 

The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.

It makes all music sound incredible. Even boy bands.

Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane

Comments (6)

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Highest Rated

my mind bursts's picture
my mind bursts
Activity Score 94

Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Mildly fun - I get the message, but I think it could have been a bit sharper, both in visual (kinda cliche for music-gear) and copy.

glutamin's picture
glutamin
Activity Score 107

another hipster campaign. and i'm saying in a positive way.

ankitadv's picture
ankitadv
Activity Score 818

nice good

Andrej Troha's picture
Andrej Troha
Activity Score 613

A classic good 'ol American ad. Nothing wrong with that!

kleenex's picture
kleenex
Activity Score 43371

not bad.

my mind bursts's picture
my mind bursts
Activity Score 94

Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?

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