ALO Audio: Boy Bands
It makes all music sound incredible. Even boy bands.
The campaign strategy, summed up as “retro quality sound from modern electronics,” is to highlight the ALO’s old-fashioned, hi-fidelity manufacturing and sound standards. The advertising is in (4-color) black-and-white and features ’60s vintage typography.
Advertising Agency: Cultivator Advertising & Design, Denver, USA
Creative Director: Tim Abare
Art Director: Chris Beatty
Copywriter: Tim Abare
Photographer: Dennis Lane
Published: December 2012
6 comments
Mildly fun - I get the message, but I think it could have been a bit sharper, both in visual (kinda cliche for music-gear) and copy.
http://jackmancer.com/
http://twitter.com/jackmancer/
another hipster campaign. and i'm saying in a positive way.
nice good
http://ankitadv.blogspot.in
A classic good 'ol American ad. Nothing wrong with that!
www.klicaj.si
not bad.
Stick in a bottle of Jack Daniels and tweak the copy. Typography on brief but what's the idea? I thought it was an add for the headphones. Doesn't show the benefit which is? An even bigger smile on your face? Even greater, deeper esacpe? More real?