Adore: Spring 2009 Campaign, 2
Advertising Agency: Ceft and Company, New York, USA
Creative Director: Uceft Hanjani
Senior Art Director: Kim Norcott
PR Director: Hiromi Fujita
Production: HK Production
Producer: Miho Mochizuki
Photographer: Sofia + Mauro
Photo Assistants: Antoine Cadot, Jenny Hueston
Digital Capture: D Touch NY / Anna Tucker
Digital Tech: Stas Komarovski
Stylist: Karina Givargisoff
Hair: Diego Dasilva
Make-up: Polly Osmond
Published: Fall 2009


7 Comments
You are watching adsoftheworld aaand we are going on a break now... After a short pause of crafted photography and hot chicks we'll be back with some really nice conceptual adverts. Stay tuned!
I'll do my best. Just showing these because these are real ads out there. We need some of those from time to time as well. And the photography and execution is pretty good and slightly unusual.
I didn't want to be offensive at all, I was just kidding! I really don't mind such ads published here and you clearly prefer conceptual ads so we can't complain. Give something for art oriented guys here as well that's cool.
Ivan, please keep featuring REAL ads here... it's reality. It's what we all do day-to-day, and the challenge in our industry is how to do THAT better, and win awards with THOSE clients.
Honestly, I would much rather see these than most of the SCAM that's out there.
+++
"I love some things, and don't love some other things."
Good one.
If these ads seem to issue from another dimension, a distant space time zone where it is always 1995, and every day we are just sitting down to use Photoshop for the first or second time, that's because that's exactly what they are. Riotous type glows, poor-judgment hue and saturation games -- all the stuff we got out of our system a lifetime ago -- are brand new and waiting to be done for the first time by these people. If we could communicate with them to wave them away from the rocks, would we? Or would that violate the prime directive?
Adding Photoshop virgins to the mix in 2010... Well, why not? It can't really muddy the water any more, now, can it?
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
Nice photography
www.yoshirosans.blogspot.com
Yoshiro
beautiful photography and pshopping, too bad the tangent where the copy meets the elbow ruins this one.