1% for the Planet: Beach
If beaches disappear, musicians will have no place to build their beach houses.
Advertising Agency: TDA Advertising & Design, Boulder, CO, USA
Creative Directors: Jonathan Schoenberg, Thomas Dooley
Art Director / Copywriter / Package design: Austin O’Connor
Copywriter: Brad Phifer
Microsite development: Core, New York / Dropcards, Parsippany, N.J.
Photog: Getty Images Stock
Published: January 2010


6 Comments
So, I should buy their CDs to save their villas from global warming? I like cynicism, but it's a bit too much!
What hath God wrought
Good copy!
http://twitter.com/Cannes_Lions
Way too snarky to be effective.
+++
"I love some things, and don't love some other things."
Great idea.
I love it.
This campaign drains any remaining class out of a very important issue.