1792 Ridgemont Reserve: Passion

There are no short cuts when it comes to crafting a great bourbon.

Advertising Agency: Euro RSCG, Chicago, USA
Chief Creative Officer: Steffan Postaer
Group Creative Director: Paul Janas
Senior Art Director: Matt Dimmer
Copywriter: Paul Janas
Print Producer: Julia Cunningham
Illustrator: Jane Webster
Photographer: John Schulz

September 2008


exithigh's picture
86 pencils

nice. Good job.

sneakyhands's picture
1857 pencils

the line is overly 'addy' for me. it might work better if the initial question in the body became the headline, then you wouldn't have two back to back interrogatives. however, as a whiskey drinker, the idea is dead on and the execution is really nice.

bourbonGUY72's picture

Well done. Finally ads for this category that are not dark and depressing. I really like all the little digestible pieces of information. Cheers.

Roger Daly's picture
Roger Daly
359 pencils

You missed some white space up there!
Cool bottle design. Over-cooked ad.

Guest commenter's picture
Guest commenter

This is really cool! Different from the usual sparkling style of luxury drinks, which tend to be heavy-handed. I don't feel that the 1792 ad is overcooked nor too addy. The story elements are rich and purposeful. Even if I am no hard drinker, I appreciate the value and the well-thought out illustration that went behind this concept, instead of just the usual photograph of bottle and glass with glamourous men and women at the background or foreground! CHEERS!

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