Wisconsin Department of Justice: The Fly Effect, 2

Every spiral has its start.

At TheFlyEffect.com, visitors can experience their own heroin spiral, starting with their first hit. Tying it all together? A haunting update of that old nursery rhyme, There was an Old Lady Who Swallowed a Fly.

Advertising Agency: Knupp & Watson & Wallman, Madison, USA
Creative Director: Andy Wallman
Associate Creative Director / Art Director: Mike Bass
Copywriter: Elizabeth Jones
Illustrator / Graphic Designer: Hannah Odland
Account Services: Jennifer Savino, Jack Ferreri, Sayward Proctor
Animation: Gasket Studios
Director: Vinnie Besasie
Photographer: Nick Berard
Editor: ProVideo & Film, Inc.
Development: Hardin Design & Development
Published: September 2013