Wings for Life: Be Grateful

When you wake up with sore legs tomorrow be grateful that your legs are sore.

A campaign to create brand awareness for Wings for Life, a spinal cord research foundation. The messaging was strategically placed in areas where people should appreciate their mobility.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Frank Lin
Copywriter: Andrew Ciaccio
Production Company: AAA Flag & Banners, Marina Grapics, Righthand Services
Production Manager: Jenny Wu
Account Manager: Kori Vigil


jackblack's picture
2328 pencils

Making people feel like shit isn't necessarily the most effective.

Galo's picture
446 pencils


Galo's picture
446 pencils

Not sure about this one. It is a strong copy, but I doubt about its efectiveness...

fotdot's picture
673 pencils

I don't go gym anyway, so I can't see this message.

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