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Be Grateful

Published/Aired: 
August 2011
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Description: 

A campaign to create brand awareness for Wings for Life, a spinal cord research foundation. The messaging was strategically placed in areas where people should appreciate their mobility.

When you wake up with sore legs tomorrow be grateful that your legs are sore.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Frank Lin
Copywriter: Andrew Ciaccio
Production Company: AAA Flag & Banners, Marina Grapics, Righthand Services
Production Manager: Jenny Wu
Account Manager: Kori Vigil

Comments (4)

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Highest Rated

fotdot's picture
fotdot
673 Activity Scores

I don't go gym anyway, so I can't see this message.

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