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Be Grateful

Published/Aired: 
August 2011
Description: 

A campaign to create brand awareness for Wings for Life, a spinal cord research foundation. The messaging was strategically placed in areas where people should appreciate their mobility.

When you wake up with sore legs tomorrow be grateful that your legs are sore.

Advertising Agency: Kastner & Partners, USA
Chief Creative Officers: Tim Braybrooks
Executive Creative Directors: Tim Braybrooks
Art Directors: Frank Lin
Copywriter: Andrew Ciaccio
Production Company: AAA Flag & Banners, Marina Grapics, Righthand Services
Production Manager: Jenny Wu
Account Manager: Kori Vigil

Comments (4)

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Highest Rated

fotdot's picture
fotdot
Activity Score 673

I don't go gym anyway, so I can't see this message.

jackblack's picture
jackblack
Activity Score 2350

Making people feel like shit isn't necessarily the most effective.

Galo's picture
Galo
Activity Score 446

Agreed.

Galo's picture
Galo
Activity Score 446

Not sure about this one. It is a strong copy, but I doubt about its efectiveness...

fotdot's picture
fotdot
Activity Score 673

I don't go gym anyway, so I can't see this message.

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